Joanne Boghossian

Critic
DISC Type : C

Senior Director, Digital Content & Product Management at Michael Kors

Greater Montreal Metropolitan Area, Canada

Overview

Joanne has no verified overview

Personality Overview

Information Seeker

ROI Driven

Precise

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Joanne has no verified topics they care about

Media Appearances

Joanne has no verified media appearances

Work History

6-2025
Senior Director, Digital Content & Product Management at Michael Kors
6-2022 - 6-2025
Director, Digital Experience & Content, North America at Michael Kors
4-2021 - 6-2022
Senior Manager, Digital Experience & Content, North America at Michael Kors
6-2012 - 7-2012
Brand Ambassador at Vibrant Ideation & Marketing
4-2012 - 5-2012
Intern in Business Development at Tuxedo Agency

Education

2010 - 2013
Bachelor of Commerce (B.Com.) from McGill University
2008 - 2010
DEC from Andre-Grasset College

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Montreal Metropolitan Area, Canada Job Level : Senior Designation : Senior Director, Digital Content & Product Management at Michael Kors
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Insights For Selling To Joanne

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanne is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Joanne

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Joanne move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Joanne take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Joanne

Personality Compatibility


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