Joanne Elsdon
Trailblazer · DISC type IDJoanne Elsdon is the Head of Food and Drink at Greggs, with over 25 years of expertise in product development and leadership. She has a Master of Medical Science from The University of Sheffield and has held senior roles at Greencore and BBF Limited. People often describe her as passionate, committed, and motivating.
She is deeply passionate about shaping new talent within the food industry. This led her to co-found Flourish in Food, a mentoring partnership program dedicated to guiding and supporting individuals navigating their careers in the sector, whether they are just starting or are seasoned professionals.
Unique fact: Described as a "force of nature" for healthy diets, she has been instrumental in Greggs strategic shift towards healthier, non-HFSS food options.
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They like to keep things under control. They respond better to a combination of speed and relationship. They are more likely to be open to unproven but exciting technologies.
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Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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