Joanne Elsdon in

Joanne Elsdon

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Head of Food and Drink at Greggs
📍 Greater Leeds Area, United Kingdom

Joanne Elsdon is the Head of Food and Drink at Greggs, with over 25 years of expertise in product development and leadership. She has a Master of Medical Science from The University of Sheffield and has held senior roles at Greencore and BBF Limited. People often describe her as passionate, committed, and motivating.

She is deeply passionate about shaping new talent within the food industry. This led her to co-found Flourish in Food, a mentoring partnership program dedicated to guiding and supporting individuals navigating their careers in the sector, whether they are just starting or are seasoned professionals.

Unique fact: Described as a "force of nature" for healthy diets, she has been instrumental in Greggs strategic shift towards healthier, non-HFSS food options.

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Experience
7 Years
Current Role
Head of Food and Drink
Job Level
Mid-senior
Location
Greater Leeds Area, United Kingdom
Personality Overview

How Joanne shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Joanne cares about

Food Product Development
Her entire 25-year career has been in product development, leading teams at major companies like Greggs, Greencore, and BBF to deliver new and innovative food products.
Mentoring Talent
Co-founded Flourish in Food, a mentoring service for the food industry, and actively promotes the benefits of mentorship for both mentees and mentors in her network.
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Career

Work history

4-2023
Head of Food and Drink
Greggs
1-2021
Member of Leeds University Industry Advisory Board and Visiting Lecturer
University of Leeds
3-2021
Co-Founder & Partnerships at Flourish in Food
Flourish in Food
2-2020 - 4-2023
Head of Food
Greencore
8-2018 - 2-2020
NPD Director
BBF Limited
In the press

Media appearances

Joanne Elsdon, Flourish in Food | In Conversation With. Featured in Apple Podcasts
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Education
1996 - 1997
Master of Medical Science
The University of Sheffield
1992 - 1996
BSc (Hons)
The Manchester Metropolitan University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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