Joanne Kennedy
Commander · DISC type DJoanne is a senior marketing leader with over a decade of B2B and agency experience, specializing in brand communications and data-led growth strategies. Described as collaborative, creative, and results-focused, she holds a Professional Certificate in Marketing from The Chartered Institute of Marketing and currently leads the marketing function at Armorgard Ltd.
She brings significant passion and enthusiasm to her work, thriving on being hands-on at industry events to gather market insights and engage directly with customers. Her approach is characterized by a blend of strategic thinking and a willingness to execute plans on the ground.
When advised to cancel a speaking slot at an event due to potentially low attendance, she insisted on presenting and ended up with a full room.
Read the full overview →How Joanne shows up
They respond better to strong and respectful interactions. More than the product, they care about the impact of the product. They are not always relationship oriented.
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DISC profile (public)
Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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