Joanne Kennedy

Commander
DISC Type : D

Head of Marketing at Armorgard Ltd

United Kingdom

Overview

Joanne is a senior marketing leader with over a decade of B2B and agency experience, specializing in brand communications and data-led growth strategies. Described as collaborative, creative, and results-focused, she holds a Professional Certificate in Marketing from The Chartered Institute of Marketing and currently leads the marketing function at Armorgard Ltd.

She brings significant passion and enthusiasm to her work, thriving on being hands-on at industry events to gather market insights and engage directly with customers. Her approach is characterized by a blend of strategic thinking and a willingness to execute plans on the ground.

When advised to cancel a speaking slot at an event due to potentially low attendance, she insisted on presenting and ended up with a full room.

Personality Overview

Candid & Clear

Impact-Driven

Very Quick

They respond better to strong and respectful interactions.  More than the product, they care about the impact of the product. They are not always relationship oriented.

Topics They Care About

AI Adoption
Attended a CMO roundtable on AI, believing that successful adoption requires humility and a focus on keeping the human element at the core of the technology.
B2B Brand Building
Passionate about creating strong brand resonance, celebrating moments when the public shows unsolicited appreciation for the company's brand identity.
Event Marketing
Actively participates in industry trade shows like Rail Live and Préventica to gather market insights, engage customers, and drive brand presence.

Media Appearances

Joanne has no verified media appearances

Work History

8-2023
Head of Marketing at Armorgard Ltd
5-2021 - 8-2023
Marketing Lead at MCM
5-2020 - 4-2021
Head of Marketing at Alliantist
7-2018 - 2-2020
Marketing Director at Eagle Eye
5-2016 - 6-2018
Head of Marketing at Eagle Eye

Education

2004 - 2007
Bachelor's degree from Kingston University
2009 - 2010
Professional Certificate in Marketing from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 13 Location : United Kingdom Job Level : Mid-senior Designation : Head of Marketing at Armorgard Ltd
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Insights For Selling To Joanne

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanne is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Joanne

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Joanne move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Joanne take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Joanne

Personality Compatibility


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