Joao Vitor Yazawa Gueretta

Inquirer
DISC Type : cd

Sales Business Unit Head at The Hershey Company

São Paulo, São Paulo, Brazil

Overview

Joao Vitor Yazawa Gueretta is a senior commercial leader at The Hershey Company with over a decade of experience in the Brazil and LatAm markets. He specializes in revenue growth, go-to-market strategies, and commercial excellence, and currently heads a full business unit. He holds a degree in Production Engineering from Universidade Estadual de Campinas.

His career is marked by a consistent progression within The Hershey Company, evolving from pricing and sales finance roles to leading a major business unit.

Personality Overview

Upfront

Demanding

Judgemental

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Revenue Growth Management
Has extensive experience in revenue management initiatives, sales P&L, and budget control for The Hershey Company across Latin America.
Go-to-Market Strategy
A core strength is transforming commercial processes and developing go-to-market strategies to expand channel penetration and drive sales execution.
Strategic Pricing
Has a deep background leading pricing from strategy to implementation and has participated in forums on market intelligence and pricing.

Media Appearances

Joao has no verified media appearances

Work History

7-2024
Sales Business Unit Head at The Hershey Company
2-2022 - 6-2024
Sr. Commercial Excellence Manager at The Hershey Company
2-2021 - 1-2022
Pricing and Strategic Revenue Growth Management Manager | Brazil & LatAm at The Hershey Company
1-2020 - 1-2021
Pricing and Strategic Revenue Growth Management Manager | Brazil at The Hershey Company
8-2018 - 1-2020
Sales Finance and Pricing Coordinator at The Hershey Company

Education

2017 - 2019
MBA - Business Management and Intelligence from Saint Paul Escola de Negócios
2010 - 2015
Bachelor of Production Engineering from Universidade Estadual de Campinas

More Information

Social Presence :

Prographics :

Exp : 10 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Sales Business Unit Head at The Hershey Company
URL has been copied!

Insights For Selling To Joao Vitor

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joao Vitor is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Joao Vitor

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Joao Vitor move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Joao Vitor take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Joao Vitor

Personality Compatibility


Other The Hershey Company Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.