Joao Vitor Yazawa Gueretta in

Joao Vitor Yazawa Gueretta

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Sales Business Unit Head at The Hershey Company
📍 São Paulo, São Paulo, Brazil

Joao Vitor Yazawa Gueretta is a senior commercial leader at The Hershey Company with over a decade of experience in the Brazil and LatAm markets. He specializes in revenue growth, go-to-market strategies, and commercial excellence, and currently heads a full business unit. He holds a degree in Production Engineering from Universidade Estadual de Campinas.

His career is marked by a consistent progression within The Hershey Company, evolving from pricing and sales finance roles to leading a major business unit.

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Experience
10 Years
Current Role
Sales Business Unit Head
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Priorities

Topics Joao cares about

Revenue Growth Management
Has extensive experience in revenue management initiatives, sales P&L, and budget control for The Hershey Company across Latin America.
Go-to-Market Strategy
A core strength is transforming commercial processes and developing go-to-market strategies to expand channel penetration and drive sales execution.
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Career

Work history

7-2024
Sales Business Unit Head
The Hershey Company
2-2022 - 6-2024
Sr. Commercial Excellence Manager
The Hershey Company
2-2021 - 1-2022
Pricing and Strategic Revenue Growth Management Manager | Brazil & LatAm
The Hershey Company
1-2020 - 1-2021
Pricing and Strategic Revenue Growth Management Manager | Brazil
The Hershey Company
8-2018 - 1-2020
Sales Finance and Pricing Coordinator
The Hershey Company
In the press

Media appearances

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Education
2017 - 2019
MBA - Business Management and Intelligence
Saint Paul Escola de Negócios
2010 - 2015
Bachelor of Production Engineering
Universidade Estadual de Campinas
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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