Joca Rocha

Questioner
DISC Type : c

Narrative Designer Director at Dumativa

Rio de Janeiro, Brazil

Overview

Joca Rocha is the Narrative Director at Dumativa, where he has led the creative writing for acclaimed games like “Songs for a Hero” and “Enigma of Fear”. A graduate of the Federal University of Rio de Janeiro, he is also a licensed teacher of Portuguese and Spanish.

Beyond his work in video games, Joca is a passionate board game designer, both independently and for Dumativa. He has also worked as a game content creator for the popular YouTube channel Castro Brothers, developing party games for their shows.

Unique fact: Joca is a lyricist who composes songs for game narratives, most notably for the musical game “Songs for a Hero”.

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Musical Narratives
As a lyricist and narrative director, he is a key creative force behind "Songs for a Hero, " a game celebrated for its unique, fully sung gameplay narrative.
Board Game Design
He has extensive experience creating and developing modern board games and card games, both for Dumativa and as an independent designer.
Interactive Storytelling
His work focuses on writing, narrative design, and creation for interactive media, shaping the story for major studio projects like "Enigma of Fear. "

Media Appearances

Joca has no verified media appearances

Work History

3-2012
Narrative Designer Director at Dumativa
1-2019
Board Game Designer at Dumativa
8-2012 - 12-2020
Board Game Designer at Independent Game Designer
2-2019 - 12-2019
Game Content Creator at Castro Brothers

Education

2013 - 2015
Master's degree from Federal University of Rio de Janeiro
2008 - 2012
Educational Graduation from Federal University of Rio de Janeiro

More Information

Social Presence :

Prographics :

Exp : 7 Location : Rio de Janeiro, Brazil Job Level : Mid-senior Designation : Narrative Designer Director at Dumativa
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Insights For Selling To Joca

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joca is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Joca

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Joca move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Joca take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Joca

Personality Compatibility


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