Jochem Nuij

Judge
DISC Type : Dc

Founder at Productowner.nl

Breda, North Brabant, Netherlands

Overview

Jochem Nuij is the founder and director of Productowner. nl, the leading Dutch platform for interim product owners, training, and events. With over 15 years of management experience in digital and supply chain, he is a LinkedIn Top Voice in product management and co-author of the widely-read "Het product owner boek".

Outside of his primary role, Jochem is the owner of thee. nl, a venture born from his passion for connecting tea lovers with specialty local shops. He is a family man, living with his girlfriend and twin children, and emphasizes building strong, autonomous teams in his professional life.

Unique fact: To launch his company, Jochem identified a major market gap: a high demand for product owners but a shortage of high-quality talent in his network.

Personality Overview

Fast But Wary

Generally Skeptic

Features Driven

They are not always relationship oriented.  They like to move fast and expect the same from others. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Product Ownership
He founded the leading Dutch platform on the subject, co-authored a book, hosts a podcast, and conducts the largest national research survey for this professional group.
Entrepreneurship
Launched Productowner. nl in 2018 after spotting a market opportunity and is also the owner of thee. nl, a specialty tea business, demonstrating a clear entrepreneurial drive.
AI in Product Management
Co-led a 2024 research study on AI adoption among product owners, exploring its impact on productivity, strategy, and the automation of repetitive tasks.

Media Appearances

#113 Hoe de wereld van de product owner en productowner.nl .... Featured in Spotify

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AI in product owner land - Webinar Productowner.nl (Jochem Nuij). Featured in YouTube

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Work History

12-2018
Founder at Productowner.nl
4-2025
Eigenaar thee.nl at thee.nl B.V.
6-2020
Co-Owner at thenextlab
8-2018 - 3-2019
Design Sprint Facilitator at Connext Lab
3-2016 - 3-2019
Interim management | Consultancy | Product Owner | Project management at Self-employed

Education

2002 - 2006
Bachelor of Applied Science (B.A.Sc.) from Breda University of Applied Sciences
2014 - 2014
Post Bachelor from NCOI Opleidingen

More Information

Social Presence :

Prographics :

Exp : 9 Location : Breda, North Brabant, Netherlands Job Level : Leadership Designation : Founder at Productowner.nl
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Insights For Selling To Jochem

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jochem is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jochem

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Jochem move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Jochem take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Jochem

Personality Compatibility


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