Robert Harding

Critic
DISC Type : C

Director, Commercial - North America at Steelforce Packaging

Cranberry Township, Pennsylvania, United States

Overview

Robert is a results-driven commercial director with over 20 years of experience leading sales initiatives and generating multimillion-dollar revenue across B2B, retail, and e-commerce channels. Described as sharp, focused, and determined, he excels in executing sales strategy and fostering strong customer relationships. He holds an Associate of Science from Youngstown State University.

Based on his public communications, Robert appears to value patriotism and takes time to acknowledge national holidays and the contributions of military service members. He emphasizes the importance of partnerships and relationships, extending this appreciation to customers and colleagues, especially during holiday seasons.

He has a unique technical background with a qualification in Combination Welding from the New Castle School of Trades.

Personality Overview

Objective Thinker

Information Seeker

Critic

They like to do things independently and don’t look for support from others.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Steel Industry Trends
He comments on market dynamics affecting the steel industry, including tariffs, rising costs, and the push towards "Green Steel" production.
Customer Relationships
His professional philosophy centers on fostering outstanding customer relationships and partnerships, which he views as crucial for mutual success.
Business Development
As a self-described "Established Business Development Leader, " his focus is on sales strategy execution, market expansion, and enhancing competitive positioning.

Media Appearances

Robert has no verified media appearances

Work History

9-2022
Director, Commercial - North America at Steelforce Packaging
10-2020 - 9-2022
Inside Sales Manager at Trivium Packaging
4-2020 - 10-2020
Senior Director of Automation at Twinlode Automation
6-2018 - 4-2020
Sales Manager North America at Langhammer Maschinenbau GmbH
8-2014 - 6-2016
Vice President Sales & Marketing at Velocity Equipment Solutions, LLC

Education

1985 - 1991
Associate of Science (A.S.) from Youngstown State University
1993 - 1994
Combination Welding from New Castle School of Trades

More Information

Social Presence :

Prographics :

Exp : 9 Location : Cranberry Township, Pennsylvania, United States Job Level : Mid-senior Designation : Director, Commercial - North America at Steelforce Packaging
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Robert

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Robert take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Robert

Personality Compatibility


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