Jodie Gardner in

Jodie Gardner

Go-getter · DISC type d
Head of CRM Performance & Operations at Awaze
📍 Manchester Area, United Kingdom

Jodie Gardner is the Head of CRM Performance & Operations at Awaze, bringing over 20 years of dedicated expertise in relationship marketing. A Sheffield Hallam University graduate with a CIM Professional Diploma, colleagues describe her as knowledgeable, professional, and highly customer-centric, with a proven track record of driving profitability for global brands.

Jodie appears to have an appreciation for scenic environments, having previously enjoyed lunchtime walks in the "beautiful setting of the Lake District. " She actively supports her professional network, publicly recommending and promoting talented freelancers she has worked with in the past.

She has uniquely focused her entire two-decade career on mastering CRM from both client-side and agency perspectives.

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Experience
15 Years
Current Role
Head of CRM Performance & Operations
Job Level
Mid-senior
Location
Manchester Area, United Kingdom
Personality Overview

How Jodie shows up

Direct & Candid
Fast-Paced
Decisive

They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Priorities

Topics Jodie cares about

Relationship Marketing
Her passion and entire 20-year career are dedicated to building relationships between organizations and their customers, maximizing profitability while remaining customer-centric.
Loyalty & Retention
In previous leadership roles, she was directly responsible for the operation and future development of major loyalty programs like myLakeland to drive customer retention.
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Career

Work history

10-2025
Head of CRM Performance & Operations
Awaze
7-2023 - 7-2025
Head of Retention, Loyalty & Insight
Lakeland
12-2018 - 7-2023
Head of CRM
ao.com
9-2018 - 11-2018
Head of CRM
The Fragrance Shop
2-2016 - 8-2018
Head of CRM
Fanatics (International)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1998 - 2001
BA Communication Studies
Sheffield Hallam University
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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