Jodie Gardner

Go-getter
DISC Type : d

Head of CRM Performance & Operations at Awaze

Manchester Area, United Kingdom

Overview

Jodie Gardner is the Head of CRM Performance & Operations at Awaze, bringing over 20 years of dedicated expertise in relationship marketing. A Sheffield Hallam University graduate with a CIM Professional Diploma, colleagues describe her as knowledgeable, professional, and highly customer-centric, with a proven track record of driving profitability for global brands.

Jodie appears to have an appreciation for scenic environments, having previously enjoyed lunchtime walks in the "beautiful setting of the Lake District. " She actively supports her professional network, publicly recommending and promoting talented freelancers she has worked with in the past.

She has uniquely focused her entire two-decade career on mastering CRM from both client-side and agency perspectives.

Personality Overview

Direct & Candid

Fast-Paced

Decisive

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Relationship Marketing
Her passion and entire 20-year career are dedicated to building relationships between organizations and their customers, maximizing profitability while remaining customer-centric.
Loyalty & Retention
In previous leadership roles, she was directly responsible for the operation and future development of major loyalty programs like myLakeland to drive customer retention.
Team Leadership
She has a history of leading and developing CRM teams, having previously managed a team of 12 specialists and serving on company leadership teams.

Media Appearances

Jodie has no verified media appearances

Work History

10-2025
Head of CRM Performance & Operations at Awaze
7-2023 - 7-2025
Head of Retention, Loyalty & Insight at Lakeland
12-2018 - 7-2023
Head of CRM at ao.com
9-2018 - 11-2018
Head of CRM at The Fragrance Shop
2-2016 - 8-2018
Head of CRM at Fanatics (International)

Education

1998 - 2001
BA Communication Studies from Sheffield Hallam University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Manchester Area, United Kingdom Job Level : Mid-senior Designation : Head of CRM Performance & Operations at Awaze
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Insights For Selling To Jodie

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch

DONT's

  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jodie is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Jodie

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jodie move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Jodie take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Jodie

Personality Compatibility


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