Jodie Serror

Enigma
DISC Type : DCI

VP, Advanced Technology at The Walt Disney Company

Burbank, California, United States

Overview

Jodie Serror is a challenge-driven engineering executive with over 20 years of experience leading technology innovation at prominent media corporations like Disney, YouTube, and NBCUniversal. She holds a Master of Science and a Diplom-Ingenieur. Colleagues describe her as an exceptional leader, excellent engineer, and a hardworking mentor.

Jodie demonstrates a strong commitment to continuous professional development, recently completing advanced courses in Generative AI and Python. She is passionate about sharing knowledge and encourages her colleagues to engage with industry conferences, highlighting her dedication to advancing the field of media technology.

She was instrumental in designing and launching the highly successful NFL Sunday Ticket on YouTube.

Personality Overview

Fast Follower

Persuasive & Assertive

Hard To Convince

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Broadcast Engineering
Her entire 20+ year career is in broadcast systems. She serves on the NAB Broadcast Engineering and IT Conference committee and led the NFL Sunday Ticket launch on YouTube.
Generative AI
She recently completed an advanced course on building LLM applications, indicating a strong current interest in applying emerging AI technologies within the media landscape.
Technology Innovation
Her headline is "Driving Technology Innovation" and her current role at Disney's Advanced Technology group focuses on propelling strategic innovation and introducing new tech.

Media Appearances

Jodie has no verified media appearances

Work History

5-2024
VP, Advanced Technology at The Walt Disney Company
2-2022 - 5-2024
Head of Broadcast at YouTube
4-2021 - 2-2022
Industry Solutions Architect, Media & Entertainment at Google
7-2020 - 4-2021
Principal Consultant, Media & Entertainment at Amazon Web Services (AWS)
8-2017 - 6-2020
VP of Engineering ► Team Leadership ► Project Management ► Broadcast Infrastructure Maintenance at NBCUniversal Media, LLC

Education

2008 - 2009
Master of Science from California State University, Los Angeles
2004 - 2008
Diplom-Ingenieur from Cologne University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 11 Location : Burbank, California, United States Job Level : Senior Designation : VP, Advanced Technology at The Walt Disney Company
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Insights For Selling To Jodie

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jodie is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Jodie

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Jodie move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Jodie take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Jodie

Personality Compatibility


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