Joe Bernhoeft

Evaluator
DISC Type : csd

Chief Executive Officer at The Inn Collection Group

Ovington, England, United Kingdom

Overview

Joe Bernhoeft is the Chief Executive Officer of The Inn Collection Group, a role he assumed after serving as the companys CFO. A Chartered Management Accountant with an MA from The University of Edinburgh, he previously held senior finance and operations roles at Barbour, Procter & Gamble, and Amazon, bringing extensive experience in driving growth.

He has a strong focus on scaling the business through a "buy and build" acquisition strategy. He is also committed to talent development, having launched a Finance Apprentice scheme to nurture new professionals within the company.

Within six months of joining The Inn Collection Group as CFO, he was promoted to CEO.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Strategic Acquisitions
He leads The Inn Collection Group's "buy and build" growth strategy, focusing on acquiring and developing new properties to expand the company's portfolio.
Talent Development
He launched a Finance Apprentice scheme at The Inn Collection Group, showing a commitment to fostering new talent and building skills from within the organization.
Digital Transformation
Based on his recent hiring initiatives for IT roles, he is focused on leveraging technology for digital change, process improvement, and system adoption to support rapid business growth.

Media Appearances

Joe has no verified media appearances

Work History

10-2025
Chief Executive Officer at The Inn Collection Group
10-2023 - 10-2025
Chief Financial Officer at The Inn Collection Group
10-2021 - 10-2023
Group Operations & Finance & IT Director at Barbour
5-2019 - 9-2021
Group Finance & IT Director at Barbour
1-2018 - 4-2019
Head of Finance at Barbour

Education

2008 - 2010
Management Accountant from CIMA
2003 - 2007
MA (Hons) from The University of Edinburgh

More Information

Social Presence :

Prographics :

Exp : 17 Location : Ovington, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at The Inn Collection Group
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Joe

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Joe take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Joe

Personality Compatibility


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