Joe Butler

Critic
DISC Type : C

Founder & CEO at SLASH.DIGITAL

Munich, Bavaria, Germany

Overview

Joe is the Founder and CEO of SLASH. DIGITAL, a firm that blends digital marketing with neuroscience. Described as a thought leader with profound know-how, he was educated at Harvard University and the University of St. Gallen. His career also includes serving as an Executive Director at AVANTGARDE Group.

Outside of his executive roles, Joe has a passion for motorsports, particularly Formula 1, highlighted by his involvement in the Audi F1 Project. He also deeply values team culture, championing collaboration and shared goals to foster a strong sense of unity within his company.

He is pioneering a custom AI tool to centralize knowledge and fundamentally change how his marketing agency operates.

Personality Overview

Critic

ROI Driven

Objective Thinker

It is very likely that they will negotiate pricing or other important terms.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Neuroscience Marketing
His company, SLASH. DIGITAL, is founded on using a science-driven, neuroscientific approach to understand target audiences and drive growth.
AI in Agency Operations
Recently shared how a custom AI tool is "changing our agency forever" by centralizing team knowledge and improving workflows.
Team Culture
He actively fosters a "OneSlash. OneTeam" feeling, emphasizing the importance of collaborative reviews, honest reflection, and aligning on goals.

Media Appearances

Joe has no verified media appearances

Work History

1-2016
Founder & CEO at SLASH.DIGITAL
9-2023
Executive Director Digital at AVANTGARDE Group
9-2022
Investor at Supernaturals.eu
2-2014 - 1-2017
Founder & CEO at Racks & Rookies
1-2014 - 1-2016
Founder & CEO at SEM4Equity

Education

2009 - 2013
Bachelor of Arts (B.A.) from University of St.Gallen
2012 - 2012
Economics from Harvard University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Munich, Bavaria, Germany Job Level : Leadership Designation : Founder & CEO at SLASH.DIGITAL
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Joe

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Joe take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Joe

Personality Compatibility


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