Joe C.

Trailblazer
DISC Type : DI

Brand Marketing Manager - Hunting at Beretta USA

McLean, Virginia, United States

Overview

Joe is a dynamic leader in the outdoor and firearms industry, currently serving as the Brand Marketing Manager for Hunting at Beretta USA. With a history of founding and managing several firearms companies, including Fausti USA and Caesar Guerini, he excels at bringing new products to market. He is a graduate of the University of Maryland Global Campus.

Outside of his professional life, Joe is dedicated to philanthropy, notably participating in a 100-mile JDRF charity bike ride to raise funds for diabetes research. This commitment is reflected in his rigorous training and active fundraising efforts, showcasing his dedication to causes he is passionate about.

He was honored as the McLean Chamber of Commerces "Entrepreneur of the Year" for growing his franchise business by over 200%.

Personality Overview

Assertive

Charismatic

Friendly But Fast

A combination of speed and relationship gets the best response from them.  They are charming and can persuade others to support their decisions. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Wildlife Conservation
As a representative for Beretta, he actively discusses and supports conservation efforts funded by the firearms industry, such as the successful restoration of elk populations.
New Product Launches
He is a key public voice for Beretta's new hunting shotguns, articulating the features and market strategy for their latest product introductions.
Entrepreneurial Leadership
A proven business founder who co-launched Fausti USA and was later named "Entrepreneur of the Year" for successfully scaling a separate franchise business.

Media Appearances

Joe has no verified media appearances

Work History

4-2022
Brand Marketing Manager - Hunting at Beretta USA
10-2018
Owner at JLE Ventures, LLC
1-2012 - 12-2017
General Manager at Caesar Guerini & FABARM USA
1-2009 - 9-2010
Vice President - Co-Owner at Fausti USA
7-2005 - 1-2009
President at The Cunniffe Group

Education

1993 - 1996
Marketing from University of Maryland Global Campus

More Information

Social Presence :

Prographics :

Exp : 26 Location : McLean, Virginia, United States Job Level : Middle Designation : Brand Marketing Manager - Hunting at Beretta USA
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Help them visualize the impact of their decision
  • Give them control of the sales process

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Joe

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Joe take some risk or not?

  • If necessary, they will be ready to take risks.

You And Joe

Personality Compatibility


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