After a 20-year career in sales and partnerships at ESPN, Viacom, NFL, and MLB, Joe founded ZIYNX in 2020. He is a University of Massachusetts Amherst graduate focused on empowering student-athletes for life beyond sports, emphasizing trust, authenticity, and shared value through his athlete marketing platform.
Joe is a passionate mental health advocate who has openly shared his personal journey to support Generation Z. He is involved with Big Brothers Big Sisters and the YMCA of Greater New York. In his free time, he enjoys coaching his two children, Paige and JoJo.
Following his own passion, he named his companys proprietary technology "Paige™" after his daughter.
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