Joe Carney

Collaborator
DISC Type : is

Founder, CEO at ZIYNX

Manhasset, New York, United States

Overview

After a 20-year career in sales and partnerships at ESPN, Viacom, NFL, and MLB, Joe founded ZIYNX in 2020. He is a University of Massachusetts Amherst graduate focused on empowering student-athletes for life beyond sports, emphasizing trust, authenticity, and shared value through his athlete marketing platform.

Joe is a passionate mental health advocate who has openly shared his personal journey to support Generation Z. He is involved with Big Brothers Big Sisters and the YMCA of Greater New York. In his free time, he enjoys coaching his two children, Paige and JoJo.

Following his own passion, he named his companys proprietary technology "Paige™" after his daughter.

Personality Overview

Appreciative

Fair-minded

Example Driven

They are more likely to opt for solutions that are proven in the market.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Student-Athlete Careers
Founded ZIYNX to help the 98% of student-athletes who don't go pro build professional skills and explore career pathways beyond athletics.
Mental Health Advocacy
Openly shares his personal journey with mental health to support and guide Gen Z athletes in navigating their own challenges.
Athlete Marketing
His company ZIYNX is redefining athlete marketing by using a tech-enabled platform to build authentic connections between athletes, brands, and fans.

Media Appearances

Joe has no verified media appearances

Work History

9-2020
Founder, CEO at ZIYNX
5-2017 - 9-2020
SVP, Sales at The Players'​ Tribune
6-2011 - 5-2017
Vice President, Sponsorship Sales at MLB.com
7-2006 - 7-2011
Director, Media Sales at NFL
5-2004 - 6-2006
Account Executive at Viacom

Education

1995 - 1999
Marketing from University of Massachusetts Amherst

More Information

Social Presence :

Prographics :

Exp : 21 Location : Manhasset, New York, United States Job Level : Leadership Designation : Founder, CEO at ZIYNX
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Be visibly appreciative of their actions during your interactions
  • Summarize the key points at the end of the conversation
  • If possible, involve their colleagues in the sales process

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t ask too many questions that sound too dry and objective
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Joe

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Joe take some risk or not?

  • It is unlikely that they will take many risks.

You And Joe

Personality Compatibility


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