Joe D'Ercole
Login to view DISC.Joe DErcole is the CEO and co-founder of Benzina Zero, leveraging a background in mechanical engineering and property development. He has been a key figure in Australias scooter market since 2000, previously building the nations largest scooter retail chain. People who have worked with him describe him as creative, visionary, reliable, and trustworthy.
His passion for two-wheeled transport was ignited at age 10 during a Vespa ride with his uncle in Italy. This, combined with a desire to build a cleaner future for his children, motivated him to launch an electric vehicle company. He maintains a strong connection to his Italian heritage, using Italy as a key European distribution hub.
He pioneered a new business model in 2000, becoming the first retailer in Australia to sell Honda scooters outside its official dealer network.
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