David Goldblatt

Energizer
DISC Type : I

Executive Vice President Sales Marketing at WF Cabinetry Brands

Auburn, Alabama, United States

Overview

David has no verified overview

Personality Overview

Big Picture Person

Enthusiastic

Imaginative

They are friendly, approachable and love to make new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

David has no verified topics they care about

Media Appearances

David has no verified media appearances

Work History

5-2025
Executive Vice President Sales Marketing at WF Cabinetry Brands
1-2022 - 5-2025
VP Sales & Marketing at WF Cabinetry
4-2020 - 5-2025
VP Strategy and Product Development at WF Cabinetry
11-2013 - 4-2020
Vice President Marketing at MasterBrand Cabinets
7-2012 - 10-2013
VP Marketing Retail Channel at American Standard

Education

1993 - 1995
MBA from Penn State University
1986 - 1990
BA from Yale University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Auburn, Alabama, United States Job Level : Leadership Designation : Executive Vice President Sales Marketing at WF Cabinetry Brands
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid overloading them with too much detail
  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from David

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can David take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And David

Personality Compatibility


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