Joe Goddard

Energizer
DISC Type : I

Advisor at Variant

Lincoln, Nebraska, United States

Overview

Joe is a global brand marketing expert who specializes in building and scaling successful agencies. With a focus on youth culture, he has led impactful programs for iconic brands like Red Bull and Adidas. He holds a Bachelor of Journalism from the University of Nebraska-Lincoln.

Beyond his marketing career, Joe is actively involved in community work, serving on the boards of nonprofit organizations. He also runs a real estate rental business and has a keen interest in supporting environmental causes through organizations like the Arbor Day Foundation.

Alongside his extensive agency work, he operates his own real estate rental business.

Personality Overview

Believer

Relationship Oriented

Full Of Energy

They are people oriented, friendly and like creating new connections.  They excel at seeing the bigger picture, and the long-term impact of their decisions. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Youth Marketing
His career at agencies like Archrival and Neato has been dedicated to connecting global brands with youth culture, college students, and Gen Z audiences.
Scaling Agencies
He has direct experience growing a marketing agency from a small local shop into a 60+ person team with global clients.
Nonprofit Engagement
He contributes his expertise by serving on the boards of various nonprofit organizations, indicating a commitment to community and cause-driven work.

Media Appearances

Joe has no verified media appearances

Work History

6-2025
Advisor at Variant
3-2018 - 3-2020
Executive Director, Programs & Growth at Neato (Agency)
1-2009 - 2-2018
Director of Account Services at Archrival
1-2005 - 1-2009
Account Director at Archrival
1-2003 - 1-2005
Account Manager at Archrival

Education

Bachelor of Journalism from University of Nebraska-Lincoln

More Information

Social Presence :

Prographics :

Exp : 17 Location : Lincoln, Nebraska, United States Job Level : N/A Designation : Advisor at Variant
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Joe

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Joe take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Joe

Personality Compatibility


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