Joe Goddard in

Joe Goddard

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Advisor at Variant
📍 Lincoln, Nebraska, United States

Joe is a global brand marketing expert who specializes in building and scaling successful agencies. With a focus on youth culture, he has led impactful programs for iconic brands like Red Bull and Adidas. He holds a Bachelor of Journalism from the University of Nebraska-Lincoln.

Beyond his marketing career, Joe is actively involved in community work, serving on the boards of nonprofit organizations. He also runs a real estate rental business and has a keen interest in supporting environmental causes through organizations like the Arbor Day Foundation.

Alongside his extensive agency work, he operates his own real estate rental business.

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Experience
17 Years
Current Role
Advisor
Location
Lincoln, Nebraska, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Joe cares about

Youth Marketing
His career at agencies like Archrival and Neato has been dedicated to connecting global brands with youth culture, college students, and Gen Z audiences.
Scaling Agencies
He has direct experience growing a marketing agency from a small local shop into a 60+ person team with global clients.
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Career

Work history

6-2025
Advisor
Variant
3-2018 - 3-2020
Executive Director, Programs & Growth
Neato (Agency)
1-2009 - 2-2018
Director of Account Services
Archrival
1-2005 - 1-2009
Account Director
Archrival
1-2003 - 1-2005
Account Manager
Archrival
In the press

Media appearances

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Education
Bachelor of Journalism
University of Nebraska-Lincoln
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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