Joe Hoffman in

Joe Hoffman

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GTM Engineering & Ops at Atlan
📍 Peoria, Illinois, United States

Joe specializes in GTM Engineering and AI Enablement at Atlan, where he builds AI tools and automations for revenue teams. He focuses on driving adoption, turning complex systems into practical solutions reps will use. A colleague highlights his incredible work ethic and collaborative spirit.

He is a proud alumnus of the University of Illinois Urbana-Champaign and maintains a strong connection to the school, often sharing content related to its community and sports teams. His background also includes business development and project engineering, holding an Illinois Real Estate License.

Unique fact: Joe designed and shipped an AI sales agent, now used by over 65 people, without the support of a dedicated engineering team.

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Experience
3 Years
Current Role
GTM Engineering & Ops
Location
Peoria, Illinois, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Joe cares about

AI Tool Adoption
His work centers on building AI tools for revenue teams and, more importantly, ensuring they are actually adopted and used effectively by sales reps.
GTM Engineering
He builds the operational and technical infrastructure for go-to-market teams, creating the "connective tissue" between different systems and platforms.
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Career

Work history

12-2025
GTM Engineering & Ops
Atlan
1-2024 - 9-2025
Business Development
Squint
5-2022 - 9-2023
Project Engineer
P.J. Hoerr, Inc.
In the press

Media appearances

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Education
2019 - 5-2022
Bachelor's degree
University of Illinois Urbana-Champaign
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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