Joe Lucas

Balancer
DISC Type : S

Executive Committee Member and Board Member at American Feed Industry Association (AFIA)

United States

Overview

Joe Lucas serves as the Vice President & GM of Animal Nutrition for CJ Bio America, leading the North American team. An alumnus of Iowa State University, he has extensive experience in technical marketing, business development, and sales within the global animal health and nutrition markets. He is a recognized industry leader with multiple board positions.

While his public profile is focused on his professional achievements in the life sciences space, his connection to Iowa State University suggests a potential interest in their collegiate activities and community.

Joe holds influential board and executive committee positions at both the American Feed Industry Association (AFIA) and the National Chicken Council.

Personality Overview

Good Listener

Slow To Decisions

Formal Mannered

They are comfortable taking a long term view.  Even if it takes time, they prefer following the process. They are polite and respectful but practical.

Topics They Care About

Amino Acid Innovation
He is a spokesperson for his company's advancements in amino acid products, such as Threonine Pro, emphasizing continuous technological improvement and quality.
Animal Nutrition
Leads the North American animal nutrition team for CJ Bio, with a career focus on optimizing livestock diets and promoting animal health through scientific solutions.
Supply Chain Resiliency
Has publicly stated his commitment to reinforcing the US supply chain for amino acids to ensure a stable supply for customers amidst market challenges.

Media Appearances

Joe has no verified media appearances

Work History

Executive Committee Member and Board Member at American Feed Industry Association (AFIA)
Vice President & GM, Animal Nutrition at CJ Bio America INC
Member Board of Directors, Executive Committee Member at National Chicken Council
Member Board of Directors at American Feed Industry Association (AFIA)
9-2006 - 2-2016
Vice President, Phibro Nutrition at Phibro Animal Health

Education

1980 - 1983
BS from Iowa State University

More Information

Social Presence :

Prographics :

Exp : 9 Location : United States Job Level : Junior Designation : Executive Committee Member and Board Member at American Feed Industry Association (AFIA)
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Unless they are the decision maker, bring other stakeholders into the process early
  • Tell them about the outcome and results before talking about the input
  • Encourage them to invite other key stakeholders for discussions

DONT's

  • Don’t brush off their concerns, their comfort with you will go down
  • Ensure that you don’t seem disinterested when speaking to them
  • Don’t push them for a no, take the lack of yes as a no after a certain point

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • What matters the most to them is low risk, adoption by others and proven case studies.
  • Will you ever get a clear answer from Joe

  • They never like to say no directly, they postpone the decisions or just go silent.

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • They can be very slow in making decisions.
  • Can Joe take some risk or not?

  • They are very likely to play it safe rather than taking risk.

You And Joe

Personality Compatibility


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