Joe Park

Enigma
DISC Type : dic

Executive Vice President, Chief Digital and Information Officer at State Farm

Dallas-Fort Worth Metroplex, United States

Overview

As a key technology leader at Yum! Brands, Joe Park drives digital transformation and innovation across the companys portfolio. With a history of scaling digital sales and deploying new technologies, he has experience across the restaurant, retail, and financial services industries. He holds an MBA from Northwesterns Kellogg School of Management.

Joe has a unique foundation in the creative arts, having attended the Fiorello H. LaGuardia High School, which specializes in visual and performing arts. This background suggests an appreciation for creative problem-solving, which he applies to his technology-focused roles. He also serves on the advisory boards for several technology companies.

He previously served as the first Chief Innovation Officer for Yum! Brands, focused on disruptive technologies like AI and robotics.

Personality Overview

Hard To Convince

Friendly Yet Blunt

Persuasive & Assertive

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

AI-First Operations
He is leading the charge to make Yum! Brands' restaurants "AI-first, " using voice AI and generative AI to enhance customer experience and streamline kitchen operations.
Digital Commerce Growth
He has a proven track record of driving massive growth in digital sales, leading initiatives that increased Yum! Brands' digital sales mix from 19% to over 50%.
Empowering Frontline Teams
Focuses on making restaurant operations easier for employees through technology, such as deploying HutBot, a "coach-in-your-pocket" application for managers.

Media Appearances

From Pizza Hut to Taco Bell: Yum! Brands’ CDTO Joe Park on Building a Restaurant‑in‑a‑Box Technology Ecosystem. Featured in Apple Podcasts (Technovation with Peter High)

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Yum! Brands' CDTO Joe Park on Building a Restaurant‑in‑a‑Box. Featured in YouTube

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Joe Park Promoted to Yum! Brands Chief Digital & Technology Officer. Featured in Yum! Brands Press Release

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Work History

10-2025
Executive Vice President, Chief Digital and Information Officer at State Farm
2025 - 10-2025
President, Byte by Yum! at Yum! Brands
2024 - 10-2025
Chief Digital and Technology Officer at Yum! Brands
2022 - 2024
Chief Digital and Technology Officer, Pizza Hut Global at Yum! Brands
2021 - 2022
Chief Digital and Technology Officer, Pizza Hut International at Yum! Brands

Education

Master of Business Administration (MBA) from Northwestern University - Kellogg School of Management
Bachelor of Science (BS) from Rensselaer Polytechnic Institute

More Information

Social Presence :

Prographics :

Exp : 21 Location : Dallas-Fort Worth Metroplex, United States Job Level : Leadership Designation : Executive Vice President, Chief Digital and Information Officer at State Farm
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Joe

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Joe take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Joe

Personality Compatibility


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