Joe Park

Initiator
DISC Type : Di

Executive Vice President, Chief Digital and Information Officer at State Farm

Dallas-Fort Worth Metroplex, United States

Overview

As a key technology leader at Yum! Brands, Joe Park drives digital transformation and innovation across the companys portfolio. With a history of scaling digital sales and deploying new technologies, he has experience across the restaurant, retail, and financial services industries. He holds an MBA from Northwesterns Kellogg School of Management.

Joe has a unique foundation in the creative arts, having attended the Fiorello H. LaGuardia High School, which specializes in visual and performing arts. This background suggests an appreciation for creative problem-solving, which he applies to his technology-focused roles. He also serves on the advisory boards for several technology companies.

He previously served as the first Chief Innovation Officer for Yum! Brands, focused on disruptive technologies like AI and robotics.

Personality Overview

Impact-Oriented

Friendly Challenger

Conviction Driven

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

AI-First Operations
He is leading the charge to make Yum! Brands' restaurants "AI-first, " using voice AI and generative AI to enhance customer experience and streamline kitchen operations.
Digital Commerce Growth
He has a proven track record of driving massive growth in digital sales, leading initiatives that increased Yum! Brands' digital sales mix from 19% to over 50%.
Empowering Frontline Teams
Focuses on making restaurant operations easier for employees through technology, such as deploying HutBot, a "coach-in-your-pocket" application for managers.

Media Appearances

From Pizza Hut to Taco Bell: Yum! Brands’ CDTO Joe Park on Building a Restaurant‑in‑a‑Box Technology Ecosystem. Featured in Apple Podcasts (Technovation with Peter High)

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Yum! Brands' CDTO Joe Park on Building a Restaurant‑in‑a‑Box. Featured in YouTube

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Joe Park Promoted to Yum! Brands Chief Digital & Technology Officer. Featured in Yum! Brands Press Release

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Work History

10-2025
Executive Vice President, Chief Digital and Information Officer at State Farm
10-2025
President, Byte by Yum! at Yum! Brands
10-2025
Chief Digital and Technology Officer at Yum! Brands
Chief Digital and Technology Officer, Pizza Hut Global at Yum! Brands
Board Member / Director at Cottingham & Butler

Education

Master of Business Administration (MBA) from Northwestern University - Kellogg School of Management
Bachelor of Science (BS) from Rensselaer Polytechnic Institute

More Information

Social Presence :

Prographics :

Exp : 1 Location : Dallas-Fort Worth Metroplex, United States Job Level : Leadership Designation : Executive Vice President, Chief Digital and Information Officer at State Farm
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Joe

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Joe take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Joe

Personality Compatibility


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