Joe Shiraz in

Joe Shiraz

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Director of Product Marketing at Skimmer
📍 Austin, Texas, United States

Joe is an entrepreneurial executive and AI Growth Architect with over 15 years of experience in product marketing for technology companies. A three-time founder, he specializes in data-led growth and go-to-market strategy. People often describe him as a great business strategist, solid leader, and expert negotiator. He graduated top of his MBA class at the Acton School of Business.

Originally from Austin, Joe is deeply connected to the local business and tech community. He earned his BA from The University of Texas at Austin and has founded several Austin-based startups, including Maids Around Town and Broomly. He is an active mentor and leads professional certification courses in the city.

Unique fact: He has founded three startups; one was acquired by a customer, another was acquired, and the third became cash-flow positive.

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Experience
27 Years
Current Role
Director of Product Marketing
Job Level
Mid-senior
Location
Austin, Texas, United States
Personality Overview

How Joe shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Joe cares about

Product Marketing
As a Certified Product Marketing Manager and an Expert-in-Residence at Product Marketing Alliance, he frequently leads certification courses on the topic in Austin.
AI-driven Growth
His headline is "AI Growth Architect" and he is focused on agentic marketing workflows. He recently attended the Ai4 conference, signaling a strong interest in applied AI.
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Career

Work history

9-2025
Director of Product Marketing
Skimmer
9-2023 - 9-2025
Global Director of Product Marketing
Elixir Technologies
7-2022 - 10-2023
Director of Product Marketing
RevenueWell
4-2021 - 7-2022
Principal Product Marketing Manager
SparkCognition
5-2019 - 4-2021
Head Of Product Marketing
Valet Living
In the press

Media appearances

Let's Talk All Things Skimmers with Joe. Featured in YouTube Shorts
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Introducing Consumer Financing in Skimmer, Powered by Sunbit. Featured in Skimmer (official website) – Webinar
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Education
1999 - 2006
BA
The University of Texas at Austin
2010 - 2011
MBA
Acton School of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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