Joe Shiraz

Doer
DISC Type : ds

Director of Product Marketing at Skimmer

Austin, Texas, United States

Overview

Joe is an entrepreneurial executive and AI Growth Architect with over 15 years of experience in product marketing for technology companies. A three-time founder, he specializes in data-led growth and go-to-market strategy. People often describe him as a great business strategist, solid leader, and expert negotiator. He graduated top of his MBA class at the Acton School of Business.

Originally from Austin, Joe is deeply connected to the local business and tech community. He earned his BA from The University of Texas at Austin and has founded several Austin-based startups, including Maids Around Town and Broomly. He is an active mentor and leads professional certification courses in the city.

Unique fact: He has founded three startups; one was acquired by a customer, another was acquired, and the third became cash-flow positive.

Personality Overview

Risk-Accepting

Results Focused

Long-term Focused

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Product Marketing
As a Certified Product Marketing Manager and an Expert-in-Residence at Product Marketing Alliance, he frequently leads certification courses on the topic in Austin.
AI-driven Growth
His headline is "AI Growth Architect" and he is focused on agentic marketing workflows. He recently attended the Ai4 conference, signaling a strong interest in applied AI.
Home Services Tech
He co-founded home services startups and currently works at Skimmer, a SaaS platform for the pool service industry. He has also consulted for similar businesses.

Media Appearances

Let's Talk All Things Skimmers with Joe. Featured in YouTube Shorts

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Introducing Consumer Financing in Skimmer, Powered by Sunbit. Featured in Skimmer (official website) – Webinar

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Work History

9-2025
Director of Product Marketing at Skimmer
9-2023 - 9-2025
Global Director of Product Marketing at Elixir Technologies
7-2022 - 10-2023
Director of Product Marketing at RevenueWell
4-2021 - 7-2022
Principal Product Marketing Manager at SparkCognition
5-2019 - 4-2021
Head Of Product Marketing at Valet Living

Education

1999 - 2006
BA from The University of Texas at Austin
2010 - 2011
MBA from Acton School of Business

More Information

Social Presence :

Prographics :

Exp : 27 Location : Austin, Texas, United States Job Level : Mid-senior Designation : Director of Product Marketing at Skimmer
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Joe

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Joe take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Joe

Personality Compatibility


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