Joe Sterne

Evaluator
DISC Type : Dcs

CRM and Sales Process Manager at SOPREMA USA

Twinsburg, Ohio, United States

Overview

Joe is a highly experienced Salesforce Solutions Architect with over a decade in the ecosystem and 18 certifications. He focuses on building scalable, user-centric platforms and has experience across various industries, including leading multi-cloud rollouts and migrations. People who have worked with him describe him as empathetic, passionate, intelligent, and a true team player.

Outside of his tech career, Joe is a passionate entrepreneur, having co-founded Obvious Coffee Roasters, a small-batch roastery in Ohio. He is a vocal advocate for mental health and disability awareness in the workplace, sharing his own experiences to help create more inclusive environments. He also enjoys charitable gaming through Extra Life.

He is a self-taught coffee roaster and has experimented with creating bourbon barrel-aged coffee.

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Salesforce Architecture
As an 18x certified architect, he specializes in designing sustainable, multi-cloud Salesforce solutions and improving user adoption through thoughtful system design.
Mental Health Advocacy
He openly discusses his journey with ADHD and advocates for neurodiversity, aiming to improve conversations about mental health and wellbeing in the workplace.
Specialty Coffee
He is the co-founder and head roaster for Obvious Coffee Roasters, a small-batch company he started with his wife in 2016.

Media Appearances

Joe has no verified media appearances

Work History

10-2025
CRM and Sales Process Manager at SOPREMA USA
9-2016
Co-Founder at Obvious Coffee Roasters LLC
4-2010
Principal at Joe's Tech Sphere, LLC
12-2024 - 9-2025
Engineer, Salesforce at RE/MAX
2-2024 - 11-2024
Solutions Architect at Brainstorm.

Education

8-2003 - 5-2007
Bachelor of Science - BS from Ithaca College
1999 - 2003
HS Diploma from James Madison High School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Twinsburg, Ohio, United States Job Level : Middle Designation : CRM and Sales Process Manager at SOPREMA USA
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Joe

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Joe take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Joe

Personality Compatibility


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