Joe Welu is the Founder and CEO of Total Expert, a fintech software company he started in 2012 to modernize customer engagement for financial institutions. Leveraging his previous 13-year career in real estate, he is a recognized leader in digital transformation for the mortgage industry. He attended Kansas State University to study Business.
Joe is passionate about fostering a people-first culture and using technology to enhance, not replace, human connection and advice. He often speaks about financial wellness, empowering lenders to become trusted advisors, and creating exceptional customer experiences by anticipating their needs. He is driven to help the industry build customers for life.
He is a multi-year winner of the HousingWire Vanguard award, recognizing him as one of the housing industrys most influential executives.
Read the full overview →Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to go for proven solutions. Win-win scenarios can appeal strongly to them.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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