Joel Cormier

Wildcard
DISC Type : isc

DIrector of Development Engineering at Viconic Defense

Dearborn, Michigan, United States

Overview

Joel Cormier is an engineer and inventor with over 30 years of experience developing innovative passive impact protection systems. He currently leads development at Viconic Health, focusing on flooring underlays that reduce fall-related injuries for older adults. He holds a BS from Wayne State University.

His technology, originally developed for military and automotive applications, is used in over 75% of U. S. military combat vehicles today.

Personality Overview

Curious But Skeptical

Friendly But Slow

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Senior Fall Safety
His current role and recent activity are dedicated to creating safer spaces and reducing fall-related injuries in the senior care community with Viconic Fall Defense.
Impact Protection Tech
He has spent his 30-year career developing and inventing passive, recoverable energy absorbers for the automotive, military, and healthcare sectors.
Value-Based Care
Actively promotes how his fall protection technology helps care providers improve resident outcomes and save money, aligning with value-based healthcare models.

Media Appearances

Joel has no verified media appearances

Work History

2012
DIrector of Development Engineering at Viconic Defense
2012 - 2015
Director of Engineering at Viconic Sporting
5-1996
Director of Development at Viconic Health
5-1996
Director of Development Engineering at The Oakwood Group
2-1996
Director of Advanced Development Engineering at The Oakwood Group

Education

1991 - 1996
BS from Wayne State University
1987 - 1991
Education details unavailable from Shrine Catholic High School

More Information

Social Presence :

Prographics :

Exp : 30 Location : Dearborn, Michigan, United States Job Level : Mid-senior Designation : DIrector of Development Engineering at Viconic Defense
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Insights For Selling To Joel

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joel is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Joel

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Joel move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Joel take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Joel

Personality Compatibility


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