Joel Gray

Initiator
DISC Type : Di

Vice President of Sales at Oak Cliff Beverage Works

Dallas-Fort Worth Metroplex, United States

Overview

Joel is an experienced sales leader specializing in the CPG and food service industries, with extensive knowledge of DSD/broker management, strategic planning, and category management. His peers and colleagues describe him as a dedicated, hard-working leader with outstanding integrity. He attended Angelo State University.

He is a passionate advocate for his professional community, actively supporting colleagues by promoting their work and sharing new opportunities within the industry. He values building and maintaining strong professional relationships.

Unique Fact: After his role at Oak Cliff Beverage Works concluded due to restructuring, he is currently seeking his next leadership opportunity.

Personality Overview

Conviction Driven

Risk-Accepting

Friendly Challenger

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Craft Beverages
His recent activity shows a passion for promoting "better for you" and "better tasting" handcrafted soft drinks, emphasizing real, premium ingredients.
DSD Operations
Multiple roles and recommendations highlight his expertise in Direct Store Delivery (DSD) operations and route infrastructure management within the CPG space.
Sales Leadership
His career progression and recommendations reflect a focus on team development, retail execution, and leading sales teams to achieve excellence.

Media Appearances

Joel has no verified media appearances

Work History

9-2023
Vice President of Sales at Oak Cliff Beverage Works
1-2023 - 9-2023
National Account Executive at Bang Energy
10-2021 - 6-2022
Senior Key Account Manager / South Central US at Post Consumer Brands
7-2017 - 10-2021
Retail Team Leader /Walmart Sales at Post Consumer Brands
6-2015 - 6-2017
Retail Operations Team Leader-South Region at Post Consumer Brands

Education

Education details unavailable from Angelo State University

More Information

Social Presence :

Prographics :

Exp : 35 Location : Dallas-Fort Worth Metroplex, United States Job Level : Senior Designation : Vice President of Sales at Oak Cliff Beverage Works
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Insights For Selling To Joel

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joel is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Joel

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Joel move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Joel take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Joel

Personality Compatibility


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