Joel Smith in

Joel Smith

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Founder & Principal at McCullogh + Smith
📍 Greater Tampa Bay Area, United States

Joel Smith is a transformational marketing executive with over 20 years of experience driving brand growth and client engagement, particularly in the financial sector. He currently leads McCullogh + Smith as a Founder. Colleagues describe him as an innovative, forward-thinking, and detail-oriented leader. He holds an MBA and a BS from the University of South Florida.

Outside of his professional roles, Joel is a dedicated family man who values work-life balance, highlighted by his commitment to attending his childrens school events. He is passionate about fostering creativity, exploring methods like journaling, and enjoys mentoring the next generation of marketing professionals.

He gives back to his alma mater, the University of South Florida, by serving as an Adjunct Professor of digital marketing.

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Current Role
Founder & Principal
Job Level
Leadership
Location
Greater Tampa Bay Area, United States
Personality Overview

How Joel shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Joel cares about

Strategic Brand Alignment
His career focus is on aligning brand strategy with business objectives to drive growth, build trust, and elevate the client experience, as seen in his current and past roles.
Marketing Education
As an Adjunct Professor at the University of South Florida, he is passionate about teaching digital marketing and developing future talent in the industry.
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Career

Work history

Founder & Principal
McCullogh + Smith
Adjunct Professor
University of South Florida
Director of Marketing - Advancement (USF Foundation/USF Alumni Association)
University of South Florida
Chief Marketing Officer, Senior Vice President
The Bank of Tampa
Vice President, Marketing
Trellance
In the press

Media appearances

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Education
Master of Business Administration - MBA
University of Phoenix
Bachelor of Science - BS
University of South Florida
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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