Joel Smith

Trailblazer
DISC Type : DI

Founder & Principal at McCullogh + Smith

Greater Tampa Bay Area, United States

Overview

Joel Smith is a transformational marketing executive with over 20 years of experience driving brand growth and client engagement, particularly in the financial sector. He currently leads McCullogh + Smith as a Founder. Colleagues describe him as an innovative, forward-thinking, and detail-oriented leader. He holds an MBA and a BS from the University of South Florida.

Outside of his professional roles, Joel is a dedicated family man who values work-life balance, highlighted by his commitment to attending his childrens school events. He is passionate about fostering creativity, exploring methods like journaling, and enjoys mentoring the next generation of marketing professionals.

He gives back to his alma mater, the University of South Florida, by serving as an Adjunct Professor of digital marketing.

Personality Overview

Values Relationships

Assertive

Charismatic

They will fight for you if they come to believe in you.  They are not against taking risks and can make tough decisions when required.
 They are charming and can persuade others to support their decisions.

Topics They Care About

Strategic Brand Alignment
His career focus is on aligning brand strategy with business objectives to drive growth, build trust, and elevate the client experience, as seen in his current and past roles.
Marketing Education
As an Adjunct Professor at the University of South Florida, he is passionate about teaching digital marketing and developing future talent in the industry.
Work-Life Balance
He publicly shared the importance of attending his child's weekday concert, advocating for companies to support employees' family commitments.

Media Appearances

Joel has no verified media appearances

Work History

Founder & Principal at McCullogh + Smith
Adjunct Professor at University of South Florida
Director of Marketing - Advancement (USF Foundation/USF Alumni Association) at University of South Florida
Chief Marketing Officer, Senior Vice President at The Bank of Tampa
Vice President, Marketing at Trellance

Education

Master of Business Administration - MBA from University of Phoenix
Bachelor of Science - BS from University of South Florida

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Tampa Bay Area, United States Job Level : Leadership Designation : Founder & Principal at McCullogh + Smith
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Insights For Selling To Joel

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Display high self-confidence and expect them to have a strong personality.
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joel is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Joel

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Joel move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Joel take some risk or not?

  • If necessary, they will be ready to take risks.

You And Joel

Personality Compatibility


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