Joey Lai
Inquisitor · DISC type IcA data-driven Paid Media Manager at Winvia with 6 years of experience in customer acquisition and paid social marketing. Holding Master of Arts degrees from the University of the Arts London and the University of Leeds, they specialize in using data-driven insights to maximize ROI and are a Meta Certified Media Buying Professional.
With an academic background in Arts Management and Fashion Branding, Joey has a clear interest in the creative industries. Their fluency in Mandarin and Cantonese, used in previous roles to build customer relationships, points to a passion for cross-cultural communication and brand storytelling in both Chinese and Western markets.
Joey is fluent in English, Mandarin, and Cantonese, leveraging these language skills to build strong customer relationships.
Read the full overview →How Joey shows up
They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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