Joey Lai

Inquisitor
DISC Type : Ic

Paid Media Manager at Winvia

Birmingham, England, United Kingdom

Overview

A data-driven Paid Media Manager at Winvia with 6 years of experience in customer acquisition and paid social marketing. Holding Master of Arts degrees from the University of the Arts London and the University of Leeds, they specialize in using data-driven insights to maximize ROI and are a Meta Certified Media Buying Professional.

With an academic background in Arts Management and Fashion Branding, Joey has a clear interest in the creative industries. Their fluency in Mandarin and Cantonese, used in previous roles to build customer relationships, points to a passion for cross-cultural communication and brand storytelling in both Chinese and Western markets.

Joey is fluent in English, Mandarin, and Cantonese, leveraging these language skills to build strong customer relationships.

Personality Overview

Curious

Example Seeker

Value Driven

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Paid Media ROI
Their professional focus is on developing and executing digital marketing strategies that enhance customer engagement and maximize return on investment.
Data-Driven Marketing
Skilled in leveraging data-driven insights to help brands effectively reach target audiences and drive business growth across paid search and social channels.
Keyword Optimization
Recently shared a point of pride related to putting effort into optimizing keyword quality scores and seeing measurable improvements.

Media Appearances

Joey has no verified media appearances

Work History

8-2024
Paid Media Manager at Winvia
5-2023 - 8-2024
Senior Paid Media Executive at Winvia
3-2022 - 5-2023
PPC Executive at Winvia
4-2020 - 9-2020
Marketing Executive at Nouvelles d'Europe UK Edition
10-2019 - 9-2020
Sales Associate at Charles Tyrwhitt

Education

2019 - 2021
Master of Arts - MA from University of the Arts London
2017 - 2018
Master of Arts - MA from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 4 Location : Birmingham, England, United Kingdom Job Level : Middle Designation : Paid Media Manager at Winvia
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Insights For Selling To Joey

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joey is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Joey

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Joey move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Joey take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Joey

Personality Compatibility


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