Johan Munck

Initiator
DISC Type : Di

Group CEO at Hobbii

Sweden

Overview

Johan Munck is the Group CEO of Hobbii, an international executive with a history of transforming retail organizations. He previously led Polarn O. Pyret through a successful corporate restructuring, achieving record financial performance while deepening the brands commitment to sustainability. He holds a B. Sc from Stockholm University.

Johan has a deep passion for driving sustainable change within the retail industry. He enjoys engaging with the next generation of leaders and has been a guest lecturer at Lund University, discussing circular business models and omnichannel retail management with students.

He was nominated as Leader of the Year in 2022, an honor initiated by his own employees at Polarn O. Pyret.

Personality Overview

Risk-Accepting

Conviction Driven

Friendly Challenger

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Sustainable Retail
He has a deep passion for sustainability, making bold decisions like halting product lines that don't meet high environmental standards and championing durable, long-lasting products.
Corporate Turnaround
Successfully navigated Polarn O. Pyret through a major corporate restructuring, closing unprofitable stores and renegotiating costs to achieve one of the best financial results in its history.
Circular Economy
A strong advocate for circular business models, he significantly grew second-hand sales and built a brand identity around products designed to be used by multiple children.

Media Appearances

Johan has no verified media appearances

Work History

2-2026
Group CEO at Hobbii
1-2025
Chairman of the Board at Caterbee
9-2024 - 2-2025
Outgoing CEO at Polarn O. Pyret
3-2020 - 5-2021
Board Member at Brothers AB
2-2020 - 9-2024
CEO at Polarn O. Pyret

Education

1990 - 1993
B.Sc from Stockholm University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Sweden Job Level : Leadership Designation : Group CEO at Hobbii
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Insights For Selling To Johan

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Johan is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Johan

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Johan move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Johan take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Johan

Personality Compatibility


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