Johan Nordenström

Questioner
DISC Type : c

Board Member at Hjärnfonden

Greater Stockholm Metropolitan Area, Sweden

Overview

Johan is the CEO and Co-founder of Medoma, a health-tech company enabling hospital-level care at home. A seasoned entrepreneur, he previously transformed and sold the data-driven marketing agency Kaplan to Accenture. He holds an MSc from the Stockholm School of Economics and has a background in private equity and M&A.

Johan has a profound interest in improving healthcare, influenced by his familys long tradition of medical doctors. This passion, combined with a search for a more meaningful venture after his last exit, led him to co-found Medoma. He also serves on the board of the Swedish Brain Foundation (Hjärnfonden).

After selling his first company, he publicly shared his experience with the "post-exit blues" and the challenges of finding a new purpose.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Hospital at Home
As CEO and Co-founder of Medoma, his current focus is on building the technology and services to shift acute hospital care into patients' homes.
Entrepreneurial Journeys
He successfully built and sold a marketing agency to Accenture and has publicly reflected on the challenges and lessons learned from the entrepreneurial lifecycle.
Brain Research Advocacy
Serves as a Board Member for Hjärnfonden (the Swedish Brain Foundation), driven by a personal family connection to neurological conditions.

Media Appearances

Medoma (CEO & Co-Founder Johan Nordenström) | Slush. Featured in YouTube

See Now

Work History

3-2026
Board Member at Hjärnfonden
9-2021
Chief Executive Officer and Co-founder at Medoma
11-2018 - 11-2021
Managing Partner Kaplan/Managing Director Accenture at Kaplan, part of Accenture Interactive
5-2011 - 11-2018
Chief Executive Officer and majority shareholder, Kaplan (Sold to Accenture plc) at Kaplan
3-2010 - 5-2011
Investment Professional at CapMan

Education

2000 - 2005
Master of Science (MSc) from Stockholm School of Economics
2004 - 2004
Master of Science (MSc) from Universidad Pontificia Comillas ICAI-ICADE

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Leadership Designation : Board Member at Hjärnfonden
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Insights For Selling To Johan

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Johan is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Johan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Johan move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Johan take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Johan

Personality Compatibility


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