🫡 Johan Norrman

Pioneer
DISC Type : dsi

Engineering Director at Avanza Bank

Stockholm, Stockholm County, Sweden

Overview

A full-stack tech manager with over 25 years of experience scaling teams at high-growth companies like Avanza Bank, Tink, and Detectify. He specializes in fostering product-led organizations where engineering and commercial functions unite for customer-centric goals. Colleagues describe him as an exceptional project manager with deep technical understanding.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Scaling Tech Teams
His career reflects a pattern of joining companies like Detectify and Tink to help them scale their engineering and product organizations effectively.
Product-Led Growth
As a former Chief Product Officer, he advocates for treating all functions, including security, as a product and focuses on continuous improvement over feature lists.
Engineering Metrics
He publicly shared and recommended a Software Engineering Benchmarks Report, showing an interest in using data and KPIs to measure and improve engineering performance.

Media Appearances

🫡 has no verified media appearances

Work History

4-2025
Engineering Director at Avanza Bank
9-2021 - 4-2025
Engineering Director at Tink
3-2021 - 9-2021
Head of Technology partnerships at Detectify
5-2020 - 3-2021
Chief Product Officer at Detectify
7-2015 - 3-2021
Chief Information Officer at Detectify

Education

1996 - 1998
Software engineering from University of Skövde

More Information

Social Presence :

Prographics :

Exp : 11 Location : Stockholm, Stockholm County, Sweden Job Level : Mid-senior Designation : Engineering Director at Avanza Bank
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Insights For Selling To 🫡 Johan

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with 🫡 Johan is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from 🫡 Johan

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will 🫡 Johan move?

  • They are generally fast movers and can take quick decisions
  • Can 🫡 Johan take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And 🫡 Johan

Personality Compatibility


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