Johanna Hedenbergh

Commander
DISC Type : D

CE Retail Marketing Manager, Nordics at Samsung Nordics

Stockholm, Stockholm County, Sweden

Overview

Johanna is the CE Retail Marketing Manager for the Nordics at Samsung, where she has built a long career in various marketing leadership roles. With a diploma from IHM Business School and a Google Ads certification, she has deep expertise in omni-channel strategy. Colleagues describe her as dedicated, trustworthy, and a proactive team leader.

Outside of her core role, Johanna shows a strong passion for creating engaging brand experiences. She is enthusiastic about showcasing new technology, such as Samsungs Business Experience Studio, and is actively involved in the dynamic world of gaming and esports through strategic partnerships.

She is directly involved in Samsungs collaboration with the Apeks esports team to promote Odyssey OLED gaming monitors.

Personality Overview

Very Quick

Strong-Willed

Decisive

They are not focused on building rapport and relationships.  They like to be in a position where they can control the conversation and terms. They like to act fast and expect others to do the same.

Topics They Care About

Retail Marketing
As the current head of CE Retail Marketing for the Nordics, she considers this focus area getting "back to the roots".
Esports Partnerships
Actively promotes Samsung's partnership with the Apeks esports team, connecting the brand with the gaming community.
Omni-channel Strategy
Her previous roles involved setting the omni-channel strategy for major retailers to drive sell-out and enhance the shopper experience.

Media Appearances

Johanna has no verified media appearances

Work History

2-2026
CE Retail Marketing Manager, Nordics at Samsung Nordics
1-2020 - 2-2026
IT Marketing Manager at Samsung Nordics
7-2016 - 1-2020
Nordic Channel Marketing Manager CE at Samsung Nordics
8-2015 - 6-2016
Retail Operations Supervisor at Samsung Nordics
8-2014 - 8-2015
Demand Planner Nordic at TP Vision

Education

2013 - 2013
Diploma from IHM business school
1992 - 1993
Upper secondary school from Bergsäterskolan

More Information

Social Presence :

Prographics :

Exp : 30 Location : Stockholm, Stockholm County, Sweden Job Level : Middle Designation : CE Retail Marketing Manager, Nordics at Samsung Nordics
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Insights For Selling To Johanna

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Johanna is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Johanna

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Johanna move?

  • They can take decisions very fast if you manage to convince them.
  • Can Johanna take some risk or not?

  • The risks don’t matter much to them.

You And Johanna

Personality Compatibility


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