Sophie-Louise Rae

Trailblazer
DISC Type : DI

Brand Partnerships and Marketing Manager at Harrods

London, England, United Kingdom

Overview

Sophie-Louise Rae is the Brand Partnerships and Marketing Manager at Harrods, leveraging extensive experience from News UK and News Corp Australia. She is a commercially savvy professional skilled in developing advertising sales strategies and driving new business. She holds dual bachelors degrees in Marketing and Fashion Communications from Queensland University of Technology.

With a strong passion for the media and publishing industry, Sophie-Louise is a forward-thinker who thrives in high-performance cultures. She has shown a commitment to mentoring by returning to her university to present to students, sharing her industry experience and career journey from an intern at GQ.

She was recognized as News Corps "Pacesetter of the Year" and "Digital Achiever of the Year" in 2022.

Personality Overview

Informal

Assertive

Achievement-Oriented

They are more likely to accept new and exciting technologies.  If they come to believe in your value proposition, they will be your champion. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Brand Partnerships
Her current role as Brand Partnerships and Marketing Manager at Harrods is centered on creating strategic collaborations with luxury brands.
Luxury Retail
[Predicted] Her position at Harrods indicates a deep focus on marketing strategies and partnerships within the high-end, luxury retail sector.
Media & Publishing
Has a stated passion for the industry, reinforced by over five years of experience in various account management roles at News Corp.

Media Appearances

Sophie-Louise has no verified media appearances

Work History

11-2025
Brand Partnerships and Marketing Manager at Harrods
10-2023 - 11-2025
Agency Account Manager at News UK
7-2020 - 9-2023
Account Manager at News Corp Australia
7-2019 - 7-2020
Client Service Executive at News Corp Australia
11-2017 - 6-2019
Account Executive at News Corp Australia

Education

9-2021 - 12-2021
Education details unavailable from MiniMBA
2013 - 2017
Bachelor of Business (Marketing) / Bachelor of Creative Industries (Fashion Communications) from QUT (Queensland University of Technology)

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Middle Designation : Brand Partnerships and Marketing Manager at Harrods
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Insights For Selling To Sophie-Louise

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established
  • Help them visualize the impact of their decision

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sophie-Louise is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sophie-Louise

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Sophie-Louise move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Sophie-Louise take some risk or not?

  • If necessary, they will be ready to take risks.

You And Sophie-Louise

Personality Compatibility


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