Johanna Lara in

Johanna Lara

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Director of Revenue Strategy & Operations, GTM at Fetch
📍 Greater Chicago Area, United States

Johanna is a global tech leader with nearly 20 years of experience driving growth at Fetch, Google, YouTube, and PayPal. She specializes in Go-to-Market strategy, revenue operations, and leading high-performing teams to scale business. She also holds a certificate in Strategic Execution from Harvard Business School Online.

Johanna is passionate about business transformation and building systems that drive revenue. Her recent focus has been on scaling Mid-Market & SMB segments through new AI and data-powered solutions, a part of the business she describes as a key growth engine.

She is a recipient of the NBCU Leadership Value Award for "Pioneering Spirit" and a Google award for accelerating the company’s growth.

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Experience
19 Years
Current Role
Director of Revenue Strategy & Operations, GTM
Job Level
Mid-senior
Location
Greater Chicago Area, United States
Personality Overview

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Decision Approach
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Priorities

Topics Johanna cares about

GTM Excellence
Her entire career, from YouTube to PayPal and now Fetch, focuses on building and executing Go-to-Market strategies that drive profitable growth.
SMB Growth
She is actively hiring for and scaling the Mid-Market and SMB segments at Fetch, referring to it as one of the primary "growth engines" for the business.
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Career

Work history

11-2024
Director of Revenue Strategy & Operations, GTM
Fetch
9-2023 - 11-2024
Head of Business Operations & PMO, Global Merchant Services
PayPal
4-2023 - 3-2024
Business Marketing Consultant
Self-employed
9-2021 - 4-2023
Head of Sales Strategy and Programs at YouTube
Google
7-2018 - 9-2021
US Emerging Audience Brand Strategy & Monetization Lead
Google
In the press

Media appearances

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Education
8-2002 - 5-2006
Bachelor of Arts - BA
University of South Florida
Strategic Execution
Harvard Business School Online
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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