Johanna Lara

Inquirer
DISC Type : cd

Director of Revenue Strategy & Operations, GTM at Fetch

Greater Chicago Area, United States

Overview

Johanna is a global tech leader with nearly 20 years of experience driving growth at Fetch, Google, YouTube, and PayPal. She specializes in Go-to-Market strategy, revenue operations, and leading high-performing teams to scale business. She also holds a certificate in Strategic Execution from Harvard Business School Online.

Johanna is passionate about business transformation and building systems that drive revenue. Her recent focus has been on scaling Mid-Market & SMB segments through new AI and data-powered solutions, a part of the business she describes as a key growth engine.

She is a recipient of the NBCU Leadership Value Award for "Pioneering Spirit" and a Google award for accelerating the company’s growth.

Personality Overview

Hard To Convince

ROI Conscious

Demanding

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

GTM Excellence
Her entire career, from YouTube to PayPal and now Fetch, focuses on building and executing Go-to-Market strategies that drive profitable growth.
SMB Growth
She is actively hiring for and scaling the Mid-Market and SMB segments at Fetch, referring to it as one of the primary "growth engines" for the business.
Operational Transformation
A core theme of her work is optimizing operational efficiency and turning strategy into action to build systems that scale and drive revenue.

Media Appearances

Johanna has no verified media appearances

Work History

11-2024
Director of Revenue Strategy & Operations, GTM at Fetch
9-2023 - 11-2024
Head of Business Operations & PMO, Global Merchant Services at PayPal
4-2023 - 3-2024
Business Marketing Consultant at Self-employed
9-2021 - 4-2023
Head of Sales Strategy and Programs at YouTube at Google
7-2018 - 9-2021
US Emerging Audience Brand Strategy & Monetization Lead at Google

Education

8-2002 - 5-2006
Bachelor of Arts - BA from University of South Florida
Strategic Execution from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Director of Revenue Strategy & Operations, GTM at Fetch
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Insights For Selling To Johanna

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Johanna is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Johanna

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Johanna move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Johanna take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Johanna

Personality Compatibility


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