Johanna Lara in

Johanna Lara

Inquirer · DISC type cd
Director of Revenue Strategy & Operations, GTM at Fetch
📍 Greater Chicago Area, United States

Johanna is a global tech leader with nearly 20 years of experience driving growth at Fetch, Google, YouTube, and PayPal. She specializes in Go-to-Market strategy, revenue operations, and leading high-performing teams to scale business. She also holds a certificate in Strategic Execution from Harvard Business School Online.

Johanna is passionate about business transformation and building systems that drive revenue. Her recent focus has been on scaling Mid-Market & SMB segments through new AI and data-powered solutions, a part of the business she describes as a key growth engine.

She is a recipient of the NBCU Leadership Value Award for "Pioneering Spirit" and a Google award for accelerating the company’s growth.

Read the full overview →
Experience
19 Years
Current Role
Director of Revenue Strategy & Operations, GTM
Job Level
Mid-senior
Location
Greater Chicago Area, United States
Personality Overview

How Johanna shows up

Hard To Convince
ROI Conscious
Demanding

They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Priorities

Topics Johanna cares about

GTM Excellence
Her entire career, from YouTube to PayPal and now Fetch, focuses on building and executing Go-to-Market strategies that drive profitable growth.
SMB Growth
She is actively hiring for and scaling the Mid-Market and SMB segments at Fetch, referring to it as one of the primary "growth engines" for the business.
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Career

Work history

11-2024
Director of Revenue Strategy & Operations, GTM
Fetch
9-2023 - 11-2024
Head of Business Operations & PMO, Global Merchant Services
PayPal
4-2023 - 3-2024
Business Marketing Consultant
Self-employed
9-2021 - 4-2023
Head of Sales Strategy and Programs at YouTube
Google
7-2018 - 9-2021
US Emerging Audience Brand Strategy & Monetization Lead
Google
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
8-2002 - 5-2006
Bachelor of Arts - BA
University of South Florida
Strategic Execution
Harvard Business School Online
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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