John Asbury

Commander
DISC Type : D

Chief Executive Officer at Atlantic Union Bank

Richmond, Virginia, United States

Overview

John has no verified overview

Personality Overview

Impact-Driven

Candid & Clear

Very Quick

They are less concerned about the product and more about its potential impact.  They respond well to strong and respectful communication. They do not care very much about building rapport or relationships.

Topics They Care About

John has no verified topics they care about

Media Appearances

John has no verified media appearances

Work History

10-2016
Chief Executive Officer at Atlantic Union Bank
2-2015 - 8-2016
President and Chief Executive Officer at First National Santa Fe
7-2014 - 2-2015
Managing Member at John C. Asbury, LLC
5-2010 - 6-2014
Senior Executive Vice President, Business Services Group Head at Regions Financial Corporation
3-2008 - 6-2010
Business Banking Divison Head, Executive Vice President at Regions Financial Corporation

Education

1997 - 1998
Master of Business Administration from William & Mary – Raymond A. Mason School of Business
1984 - 1987
B.S. Business from Virginia Tech - Pamplin College of Business

More Information

Social Presence :

Prographics :

Exp : 37 Location : Richmond, Virginia, United States Job Level : Leadership Designation : Chief Executive Officer at Atlantic Union Bank
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from John

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will John move?

  • If convinced, they can reach decisions quite fast.
  • Can John take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And John

Personality Compatibility


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