Valerie Keating Wiederhorn

Judge
DISC Type : Dc

Vice President, Director of Marketing Operations & Planning at Atlantic Union Bank

Greater Richmond Region, United States

Overview

Valerie has no verified overview

Personality Overview

Objective Thinker

Quality Focused

Demanding

They take a lot of pride in personal achievements.  More than the product, they care about the impact of the product. They respond well to strong and respectful communication.

Topics They Care About

Valerie has no verified topics they care about

Media Appearances

Valerie has no verified media appearances

Work History

4-2021
Vice President, Director of Marketing Operations & Planning at Atlantic Union Bank
2-2017 - 4-2021
Vice President, Director of Digital & Direct Marketing at Atlantic Union Bank
7-2013 - 8-2016
Senior Marketing Manager, US Card at Capital One
1-2010 - 7-2013
Senior Brand Manager, Retail Bank Deposits Marketing at Capital One
1-2007 - 1-2010
Senior Manager, Digital Brand Strategy at Capital One

Education

2016 - 2017
Coaching Certification from Newfield Network
1999 - 2001
MBA from Georgetown University McDonough School of Business
1991 - 1995
BA from Tufts University
1994 - 1994
French Studies from Reid Hall, Columbia University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Greater Richmond Region, United States Job Level : Senior Designation : Vice President, Director of Marketing Operations & Planning at Atlantic Union Bank
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Insights For Selling To Valerie

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship

DONT's

  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valerie is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Valerie

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Valerie move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Valerie take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Valerie

Personality Compatibility


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