John Bonanni

Questioner
DISC Type : c

Head of Marketing and Business Development at AliveDx

Stockton, New Jersey, United States

Overview

An accomplished global business leader with extensive experience in sales and marketing within the healthcare sector for firms including AliveDx, BD, and QuidelOrtho. Educated at University College Dublin, he has a proven track record of growing profitable brands and leading high-performing teams to exceed corporate objectives and drive revenue growth.

He is a passionate supporter of health awareness initiatives, publicly advocating for causes like Congenital Heart Defect Awareness. A recent professional transition provided him with time to recharge and focus on his family, underscoring his value for personal well-being alongside his career.

He is a two-time winner of the Encore Award for demonstrating exceptional skills in collaboration.

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Healthcare Marketing
His entire career has been focused on marketing leadership within the healthcare and diagnostics industry, with a focus on growing profitable brands and products.
Global Product Marketing
Following a recent restructure, he is actively seeking new opportunities in product marketing, leveraging his extensive global experience from past roles.
Heart Health Awareness
He publicly shows support for congenital heart defect awareness through social media engagement, including the #chdawareness and #wearredday campaigns.

Media Appearances

John has no verified media appearances

Work History

3-2024
Head of Marketing and Business Development at AliveDx
7-2023 - 3-2024
Associate Director, Global Marketing, Specimen Acquisition at BD
1-2022 - 7-2023
Product Lead, Instrumentation - Global Marketing at QuidelOrtho
3-2017 - 1-2022
Senior Product Manager, Instrumentation - Global Marketing at QuidelOrtho
3-2015 - 3-2017
Product Manager, Legacy Platforms - Global Marketing at QuidelOrtho

Education

Bachelors of Commerce from University College Dublin
Certificate from University of California, Berkeley, Haas School of Business

More Information

Social Presence :

Prographics :

Exp : 19 Location : Stockton, New Jersey, United States Job Level : Mid-senior Designation : Head of Marketing and Business Development at AliveDx
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from John

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will John move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can John take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And John

Personality Compatibility


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