John Bradbury

Evaluator
DISC Type : Dsc

Founder & Strategic Advisor at BLINK Advisory

London, England, United Kingdom

Overview

John Bradbury is the Founder and Strategic Advisor at BLINK Advisory, leveraging 25 years of agency-side experience across the US and Europe. He specializes in helping founders of creative agencies develop and execute comprehensive growth plans. Colleagues and clients often describe him as invaluable, calm, knowledgeable, and focused.

John is a vocal advocate for gender equality in the creative industries, serving as a mentor for Kerning the Gap, a community dedicated to helping more women achieve leadership roles. This commitment reflects a passion for developing future leaders and fostering a more inclusive economy.

He has worked with global brands on strategy and campaigns before launching and running his own creative content business.

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Agency Growth
His entire professional focus is advising agency founders on hatching and implementing comprehensive growth plans, from sales and marketing to operations.
Leadership Development
He serves as a strategic advisor and mentor to agency founders, helping them become better leaders and keeping them focused and energized.
Women in Leadership
He is a mentor at Kerning the Gap, an organization aimed at closing the gender gap and getting more women into leadership in the design industry.

Media Appearances

John has no verified media appearances

Work History

2-2017
Founder & Strategic Advisor at BLINK Advisory
Mentor at Kerning the Gap
3-2015 - 5-2019
Managing Director at Awesome Films
1-2008 - 3-2015
Managing Director at BLINK
11-2005 - 4-2008
Head of Projects at FlyOnTheWall

Education

1992 - 1996
BA (Hons) from University of the West of England
1986 - 1991
A-levels: French from Marlborough College

More Information

Social Presence :

Prographics :

Exp : 20 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder & Strategic Advisor at BLINK Advisory
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from John

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will John move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can John take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And John

Personality Compatibility


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