John Brand

Commander
DISC Type : D

Senior Vice President, Marketing and Corporate Communications at Westchester Medical Center, a member of WMCHealth

Valhalla, New York, United States

Overview

John Brand is the Senior Vice President and Chief Marketing and Communications Officer at WMCHealth. With 17 years of experience, he is a national award-winning executive specializing in brand repositioning, crisis management, and media relations. A Moravian University graduate, his background as a journalist informs his work.

His history as an award-winning journalist suggests a passion for compelling storytelling and effective communication. Johns professional interest in leading institutions like Penn Medicine and the Mayo Clinic indicates a deep appreciation for innovation and excellence within the healthcare industry.

Before his executive career in healthcare, John was an award-winning journalist, which provides him with a unique perspective on brand narrative and media relations.

Personality Overview

Very Quick

Candid & Clear

Risk-Taker

They do not care very much about building rapport or relationships.  They respond well to strong and respectful communication. They put a lot of effort into ensuring personal success.

Topics They Care About

Healthcare Marketing
With 17 years of executive experience, he leads brand strategy, communications, and service-line marketing for major hospital networks like WMCHealth and Jefferson Health.
Brand Storytelling
As a former award-winning journalist, he applies a strong narrative approach to brand repositioning, crisis management, and corporate communications in the healthcare sector.
Crisis Communications
A core specialty, he has extensive experience in crisis management and navigating challenging media relationships for large, multi-state university health networks.

Media Appearances

John has no verified media appearances

Work History

3-2022
Senior Vice President, Marketing and Corporate Communications at Westchester Medical Center, a member of WMCHealth
8-2018 - 3-2022
Vice President, Chief Communications Officer at Thomas Jefferson University and Jefferson Health
8-2017 - 3-2022
Vice President, Media Relations for Thomas Jefferson University and Jefferson Health at Thomas Jefferson University Hospitals
9-2015 - 8-2017
Senior Director, Marketing and Public Relations at St. Luke's University Health Network
3-2012 - 9-2015
Director, Marketing and Public Relations at Barnabas Health

Education

1996 - 2000
Bachelor of Science from Moravian University
Education details unavailable from Moravian University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Valhalla, New York, United States Job Level : Leadership Designation : Senior Vice President, Marketing and Corporate Communications at Westchester Medical Center, a member of WMCHealth
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from John

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will John move?

  • If convinced, they can reach decisions quite fast.
  • Can John take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And John

Personality Compatibility


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