John Buchanan

Inspirer
DISC Type : di

Chief Growth Officer at GoGuardian

Manhattan Beach, California, United States

Overview

John has no verified overview

Personality Overview

Confident & Optimistic

Fast Adopter

Decisive

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

John has no verified topics they care about

Media Appearances

John has no verified media appearances

Work History

8-2024
Chief Growth Officer at GoGuardian
8-2023 - 8-2024
Global Chief Marketing Officer at Care.com
9-2020 - 11-2022
Chief Marketing Officer (Marketing and Sales) at LegalZoom
5-2019 - 9-2020
Senior Vice President, Marketing Strategy & Sciences at National Football League (NFL)
5-2014
Board Member and Advisor at Various Companies

Education

1992 - 1996
Bachelor of Science from University of Southern California

More Information

Social Presence :

Prographics :

Exp : 11 Location : Manhattan Beach, California, United States Job Level : Leadership Designation : Chief Growth Officer at GoGuardian
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from John

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will John move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can John take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And John

Personality Compatibility


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