John Caron

Energizer
DISC Type : I

Director, Global Marketing Sourcing at Alcon, a Novartis company

Mansfield, Texas, United States

Overview

John Caron is a seasoned marketing executive, now President of his own consulting firm, with extensive experience in the pharmaceutical industry at companies like Alcon and AstraZeneca. He has a strong background in global brand strategy, having managed portfolios valued at over $1. 5 billion. He holds Marketing and Finance degrees from the Edwards School of Business.

Personality Overview

Enthusiastic

Informal

Believer

They are people oriented, friendly and like creating new connections.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Pharmaceutical Marketing
His career has been dedicated to the pharmaceutical sector, with senior marketing roles at global leaders Alcon (Novartis) and AstraZeneca.
Global Brand Strategy
He has a proven track record of developing and executing global marketing plans for portfolios exceeding $1. 5 billion in annual sales.
Strategic Sourcing
As a director at Alcon, he led global marketing strategic sourcing and was responsible for a budget of over $300 million.

Media Appearances

John has no verified media appearances

Work History

Director, Global Marketing Sourcing at Alcon, a Novartis company
Director, Global Brand Marketing at Alcon, a Novartis company
Director International Marketing at Alcon, a Novartis company
Product Manager at AstraZeneca

Education

Marketing & Finance Degrees from Edwards School of Business

More Information

Social Presence :

Prographics :

Exp : N/A Location : Mansfield, Texas, United States Job Level : Mid-senior Designation : Director, Global Marketing Sourcing at Alcon, a Novartis company
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from John

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can John take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And John

Personality Compatibility


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