John Cook

Supporter
DISC Type : s

Executive Vice President at BenePro

Royal Oak, Michigan, United States

Overview

John Cook is the Executive Vice President at BenePro, specializing in cost-containment for employee benefits. With over 15 years of experience, he helps small to mid-size employers secure competitive benefits packages. He holds an MBA from Wayne State University and is described by clients as a straightforward and honest broker.

There is no publicly available information regarding Johns personal life, hobbies, or activities outside of his professional capacity.

He is passionate about helping smaller companies gain the same purchasing power as larger corporations through the BenePro Healthcare Coalition.

Personality Overview

Calm

Slow To Decisions

Thoughtful In Approach

They get along well with all people.  Their decisions are defined by the possible value that they can bring to the organization.
 They are unlikely to become strong champions as they don't prefer pushing other people.

Topics They Care About

Benefits Cost-Containment
His core focus is helping businesses save money on employee benefits while maintaining comprehensive packages, leveraging strategies like purchasing alliances.
HR Compliance
He frequently shares resources and information about upcoming compliance issues and deadlines, such as ACA reporting and the 2025 HR Compliance Calendar.
Health Savings Accounts
John actively informs his network about changes and benefits related to HSAs, including updated contribution limits for upcoming years.

Media Appearances

John has no verified media appearances

Work History

11-2018
Executive Vice President at BenePro

Education

1994 - 1999
Master of Business Administration (MBA) from Wayne State University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Royal Oak, Michigan, United States Job Level : Leadership Designation : Executive Vice President at BenePro
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Pause and ask them if they have any questions
  • If possible, connect them to existing customers
  • Focus your pitch on the impact that you could help them have on their organization

DONT's

  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from John

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can John take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And John

Personality Compatibility


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