John Croft

Go-getter
DISC Type : d

President and Co-Founder at Elevate

United Kingdom

Overview

John Croft is the President and Co-Founder of Elevate, an AI-powered law company he has helped build for over a decade. His extensive career is focused on enhancing efficiency and quality in the legal sector, highlighted by growing a previous companys revenue from $12M to $150M in six years.

Described as an energetic and enthusiastic optimist, John is a proud father to his son, Sebastian Croft, an actor and musician. He is a vocal supporter of diversity and inclusion initiatives within the legal profession and is a keen runner in his personal time.

Unique fact: His son, Sebastian Croft, is an actor known for roles in "Heartstopper" and "Game of Thrones".

Personality Overview

Vision Oriented

Self-Confident

Decisive

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

AI in Legal Tech
As the co-founder of an AI-powered law company, he is actively involved in launching and promoting AI solutions like ELMA for legal work.
Business of Law
His thirty-year career has been dedicated to improving the business models and efficiency of law departments and firms, moving beyond traditional structures.
Entrepreneurial Growth
He has a proven track record of scaling businesses, including co-founding Elevate and previously growing Integreon's sales by over 12x in six years.

Media Appearances

Elevate, Fighting Inefficiency with AI + Integrated Legal Services. Featured in Artificial Lawyer

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John Croft, Elevate Services Inc: Profile and Biography. Featured in Bloomberg

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Work History

4-2013
President and Co-Founder at Elevate
12-2005 - 4-2013
President at Integreon Inc.
4-2003 - 11-2005
Chief Executive at CGI Europe
1987 - 2003
European Sales Director, Financial Division at St Ives plc

Education

Education details unavailable from Magdalen College School, Oxford

More Information

Social Presence :

Prographics :

Exp : N/A Location : United Kingdom Job Level : N/A Designation : President and Co-Founder at Elevate
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from John

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They are neither the fastest decision makers nor the slowest.
  • Can John take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And John

Personality Compatibility


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