John Croft

Evaluator
DISC Type : dsc

President and Co-Founder at Elevate

United Kingdom

Overview

John Croft is the President and Co-Founder of Elevate, an AI-powered law company he has helped build for over a decade. His extensive career is focused on enhancing efficiency and quality in the legal sector, highlighted by growing a previous companys revenue from $12M to $150M in six years.

Described as an energetic and enthusiastic optimist, John is a proud father to his son, Sebastian Croft, an actor and musician. He is a vocal supporter of diversity and inclusion initiatives within the legal profession and is a keen runner in his personal time.

Unique fact: His son, Sebastian Croft, is an actor known for roles in "Heartstopper" and "Game of Thrones".

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

AI in Legal Tech
As the co-founder of an AI-powered law company, he is actively involved in launching and promoting AI solutions like ELMA for legal work.
Business of Law
His thirty-year career has been dedicated to improving the business models and efficiency of law departments and firms, moving beyond traditional structures.
Entrepreneurial Growth
He has a proven track record of scaling businesses, including co-founding Elevate and previously growing Integreon's sales by over 12x in six years.

Media Appearances

Elevate, Fighting Inefficiency with AI + Integrated Legal Services. Featured in Artificial Lawyer

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John Croft, Elevate Services Inc: Profile and Biography. Featured in Bloomberg

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Work History

4-2013
President and Co-Founder at Elevate
12-2005 - 4-2013
President at Integreon Inc.
4-2003 - 11-2005
Chief Executive at CGI Europe
1987 - 2003
European Sales Director, Financial Division at St Ives plc

Education

Education details unavailable from Magdalen College School, Oxford

More Information

Social Presence :

Prographics :

Exp : 39 Location : United Kingdom Job Level : Leadership Designation : President and Co-Founder at Elevate
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from John

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will John move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can John take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And John

Personality Compatibility


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