John Edward Boulton

Pioneer
DISC Type : ISd

Customer Service, Customer Experience, Customer Care, Sales, Business trainer, Coach and Owner. at Attitudes Training

Greater Guildford Area, United Kingdom

Overview

John Boulton is the founder of Attitudes Training, specializing in customer experience, sales, and leadership. With a background including roles at BT and as a National Sales Manager, he brings a wealth of business knowledge to his coaching. People who have worked with him often describe him as inspiring, energising, knowledgeable, and engaging.

Outside of his professional training work, John shows a commitment to social causes, having publicly encouraged support for Centrepoint, a charity dedicated to helping homeless youth. His early career in magazine promotions also involved him heavily in the music, fashion, and cosmetics industries.

Unique fact: Before becoming a customer service expert, John produced TV and radio commercials as a promotions manager for IPC Magazines.

Personality Overview

Decisive But Friendly

Friendly But Fast

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Customer Excellence
As the owner of Attitudes Training, his entire professional focus is on helping organizations improve their customer service, care, and overall client experience to boost profits.
Sales & Leadership
He provides specialized training and coaching in sales and leadership, drawing from his experience as a National Sales Manager and trainer for companies like BT.
Youth Charity
He has used his professional platform to advocate for and share information about charities like Centrepoint, which supports homeless young people.

Media Appearances

John has no verified media appearances

Work History

1-2001
Customer Service, Customer Experience, Customer Care, Sales, Business trainer, Coach and Owner. at Attitudes Training
4-1997 - 6-2011
Personal Development and Sales Trainer at PASS TRAINING
10-1979 - 5-1988
Sales and Marketing Training Professional at BT
10-1977 - 9-1979
National Sales Manager at Falcon Pipe Group
2-1966 - 9-1977
Publicity, Promotions and Advertising Manager at IPC Magazines

Education

Education details unavailable from Sir Christopher Wren London

More Information

Social Presence :

Prographics :

Exp : 51 Location : Greater Guildford Area, United Kingdom Job Level : N/A Designation : Customer Service, Customer Experience, Customer Care, Sales, Business trainer, Coach and Owner. at Attitudes Training
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Insights For Selling To John Edward

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John Edward is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from John Edward

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will John Edward move?

  • They are generally fast movers and can take quick decisions
  • Can John Edward take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And John Edward

Personality Compatibility


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