John Gill

Go-getter
DISC Type : d

Head or Marketing and Trading at Booths

Lancaster, England, United Kingdom

Overview

John Gill is the Head of Marketing and Trading at Booths, where he has built a career for over 16 years, rising from a buyer to his current leadership role. A Teesside University alumnus, he is focused on championing local food and drink producers and developing ranges that meet customer and company needs.

Outside of work, John is an avid cyclist who participates in long-distance charity rides to raise money for organizations like Cure Leukaemia. He is a self-described "fair-weather cyclist" who also enjoys walking his dog and batch-making healthy meals to stay fit for his athletic challenges.

He participated in the "Tour O Booths, " a 600km charity cycling challenge visiting all 27 of the companys stores.

Personality Overview

Self-Confident

Direct & Candid

Vision Oriented

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Supporting Local Producers
Actively involved in sponsoring and judging local food awards in Lancashire and Cumbria, emphasizing Booths' commitment to sourcing from the North's finest producers.
Charity Cycling
Participates in demanding, long-distance bike tours like the London to Paris ride and Tour O' Booths to raise significant funds for Cure Leukaemia.
Community Engagement
Leads initiatives to support local communities, including a "Buy One Give One Free" program for food banks and providing donations to the North West Air Ambulance.

Media Appearances

Meet London 2 Paris Rider John Gill. Featured in Booths Supermarket

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John Gill Bio – Booths Marketing & Trading. Featured in The Official Board

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Work History

5-2019
Head or Marketing and Trading at Booths
1-2018 - 4-2019
Head Of Marketing at Booths
4-2016 - 12-2018
Head of Commercial Operations at Booths
3-2014 - 4-2016
Head of Ambient Buying and Support at Booths
6-2011 - 2-2014
Buying Manager at Booths

Education

1994 - 1997
BA HONS from Teesside University
1986 - 1991
BA Hons from Morecambe High School

More Information

Social Presence :

Prographics :

Exp : 26 Location : Lancaster, England, United Kingdom Job Level : N/A Designation : Head or Marketing and Trading at Booths

Interested in

Lifestyle

Discovering great food and drink brands

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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from John

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will John move?

  • Their decision making speed is somewhere in the middle.
  • Can John take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And John

Personality Compatibility


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