Sarah Green

Observer
DISC Type : ci

Head of Product Development - Food for Now at Tesco

United Kingdom

Overview

Sarah Green is a food retail leader with over 20 years of experience, currently serving as the Head of Product Development for Food for Now at Tesco. She is passionate about creating products customers love and developing her team. Sarah holds a BSc in Food Science and Nutrition from the University of Surrey.

Her extensive career at Tesco has seen her lead product development across an exceptionally wide array of categories, including food, health, beauty, and household goods.

Personality Overview

Curious

Example Seeker

Value Driven

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Customer-Centric Innovation
Passionate about creating products that customers love and continuously updating offerings like the meal deal to meet evolving tastes and health trends.
Food-to-Go Sector
As the head of "Food for Now, " she focuses on the convenience food market, including improving and expanding mission-based experiences for customers.
Talent Development
She is passionate about coaching and developing people and frequently posts online to recruit new talent for her product development teams at Tesco.

Media Appearances

Feature: Sarah Green – Head of Product Development, Food for Now (Tesco Magazine, February 2026). Featured in Tesco Magazine

See Now

Alternative Proteins Background Paper (mentions Sarah Green, Head of Product Development – Food for Now, Tesco). Featured in Climate Bonds Initiative

See Now

Work History

2-2024
Head of Product Development - Food for Now at Tesco
1-2022 - 2-2024
Head of Product Development - Bakery, Dairy, MFPE, Produce & Horticulture at Tesco
3-2019 - 5-2022
Category Product Development Manager - Meat, Fish, Poultry & Plant, Produce & Horticulture at Tesco
4-2017 - 3-2019
Category Product Development Manager - Produce and Horticulture at Tesco
4-2015 - 4-2017
Category Product Development Manager - Health, Beauty & Wellness and Household & Pet at Tesco

Education

1999 - 2003
Bsc (Hons) Food Science and Nutrition from University of Surrey
1992 - 1999
A Level Chemistry from Townley Grammar School for Girls

More Information

Social Presence :

Prographics :

Exp : 23 Location : United Kingdom Job Level : Mid-senior Designation : Head of Product Development - Food for Now at Tesco
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Sarah

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Sarah take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Sarah

Personality Compatibility


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