John Giordano

Questioner
DISC Type : c

Sales Director at LJ Star Incorporated

Greater Cleveland, United States

Overview

John Giordano is the Director of Sales at L J Star Inc. , a leading manufacturer of process observation equipment. With over a decade of experience, he specializes in solutions for the food, beverage, and pharmaceutical industries. He holds business administration degrees from both the University of Cincinnati and Cleveland State University.

John is a subject matter expert who has authored numerous articles and hosts webinars on topics like process lighting and equipment safety.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Process Observation
His role and company focus on providing process observation equipment, such as sight glasses and lighting, to various manufacturing industries.
Industrial Safety
He has authored articles and best practice guides specifically on the safety of industrial equipment like sight glasses in high-pressure environments.
Sanitary Equipment Design
Writes about and works with companies on the importance of sanitary clamps, fittings, and observation ports, particularly for food, beverage, and pharma applications.

Media Appearances

John has no verified media appearances

Work History

2-2015
Sales Director at LJ Star Incorporated
4-2012 - 1-2015
Pharmaceutical Sales Representative at Actavis
1-2011 - 4-2012
Customer Account Manager at Fisher/Unitech
5-2010 - 4-2011
Solution Specialist at Cadventure
5-2009 - 5-2010
Service Sales Consultant at The Brewer-Garrett Company

Education

1992 - 1995
BBA from Cleveland State University
1989 - 1992
BBA from University of Cincinnati

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Cleveland, United States Job Level : Mid-senior Designation : Sales Director at LJ Star Incorporated
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from John

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can John take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And John

Personality Compatibility


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