John Greenberg in

John Greenberg

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Director Digital Marketing Operations at Elsevier
📍 Marlton, New Jersey, United States

John is the Director of Digital Marketing Operations at Elsevier, specializing in campaign automation, lead management, and eCommerce. With a background in sociology from The George Washington University, his expertise spans SEO, PPC, and analytics. He previously drove significant revenue growth by transitioning a mail-order book company to a successful online platform.

John maintains a keen interest in business strategy and financial news, following publications like the Harvard Business Review and The Wall Street Journal. This reflects a dedication to understanding market trends and management insights that complement his professional expertise.

He once oversaw the production of 20 separate 88-page catalogs mailed to three million recipients annually.

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Experience
38 Years
Current Role
Director Digital Marketing Operations
Job Level
Mid-senior
Location
Marlton, New Jersey, United States
Personality Overview

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Priorities

Topics John cares about

Marketing Automation
Focuses on defining scalable processes for email marketing and lead management to ensure best practices and optimize campaign performance.
eCommerce Growth
Experienced in transitioning traditional mail-order businesses to robust online platforms, creating distinct websites and driving multimillion-dollar sales growth.
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Career

Work history

7-2013
Director Digital Marketing Operations
Elsevier
7-2011 - 7-2013
Senior Manager eChannel Marketing Group
Elsevier
9-1996 - 4-2010
Director of e-Commerce and Direct Mail Marketing
The Scholar's Bookshelf
9-1994 - 9-1996
Purchasing Manager
The Scholar's Bookshelf
10-1990 - 9-1994
Purchasing Agent
Aurora National Life Assurance Company
In the press

Media appearances

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Education
1983 - 1986
Sociology
The George Washington University
Education details unavailable
The George Washington University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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