John Greenberg

Energizer
DISC Type : I

Director Digital Marketing Operations at Elsevier

Marlton, New Jersey, United States

Overview

John is the Director of Digital Marketing Operations at Elsevier, specializing in campaign automation, lead management, and eCommerce. With a background in sociology from The George Washington University, his expertise spans SEO, PPC, and analytics. He previously drove significant revenue growth by transitioning a mail-order book company to a successful online platform.

John maintains a keen interest in business strategy and financial news, following publications like the Harvard Business Review and The Wall Street Journal. This reflects a dedication to understanding market trends and management insights that complement his professional expertise.

He once oversaw the production of 20 separate 88-page catalogs mailed to three million recipients annually.

Personality Overview

Full Of Energy

Enthusiastic

Believer

They are really good at seeing what the long-term impacts of their decisions could be.  They are friendly, approachable and love to make new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Marketing Automation
Focuses on defining scalable processes for email marketing and lead management to ensure best practices and optimize campaign performance.
eCommerce Growth
Experienced in transitioning traditional mail-order businesses to robust online platforms, creating distinct websites and driving multimillion-dollar sales growth.
Data-Driven Marketing
Emphasizes using sales data, web analytics, and forecasting to optimize inventory, marketing spend, and overall business strategy.

Media Appearances

John has no verified media appearances

Work History

7-2013
Director Digital Marketing Operations at Elsevier
7-2011 - 7-2013
Senior Manager eChannel Marketing Group at Elsevier
9-1996 - 4-2010
Director of e-Commerce and Direct Mail Marketing at The Scholar's Bookshelf
9-1994 - 9-1996
Purchasing Manager at The Scholar's Bookshelf
10-1990 - 9-1994
Purchasing Agent at Aurora National Life Assurance Company

Education

1983 - 1986
Sociology from The George Washington University
Education details unavailable from The George Washington University

More Information

Social Presence :

Prographics :

Exp : 38 Location : Marlton, New Jersey, United States Job Level : Mid-senior Designation : Director Digital Marketing Operations at Elsevier
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Do some small talk, ask them how things are going on their side
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from John

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can John take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And John

Personality Compatibility


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