John Hatcher, MBA

Researcher
DISC Type : Cs

Vice President of Sales at WordStream

Greater Boston, United States

Overview

John has no verified overview

Personality Overview

Self-Disciplined

Soft Communicator

Process Focused

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

John has no verified topics they care about

Media Appearances

John has no verified media appearances

Work History

7-2020
Vice President of Sales at WordStream
9-2019 - 7-2020
Director of Global Advertiser Sales at WordStream
4-2018 - 8-2019
Senior Sales Team Manager at WordStream
3-2007 - 2-2013
Sales Representative at Great State Beverages, Inc.

Education

2011 - 2013
Master of Business Administration (M.B.A.) from Plymouth State University
2009 - 2011
Bachelor of Science (B.S.) from Plymouth State University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Boston, United States Job Level : Senior Designation : Vice President of Sales at WordStream
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from John

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can John take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And John

Personality Compatibility


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