John Kivit is the founder of Multiscope, a market research firm that leverages insights from vast consumer and B2B panels to guide brands. An entrepreneur with a degree in Commercial Economics, people often describe him as creative, innovative, and direct.
He is deeply involved in the world of innovation, producing the "Innoshow" podcast, which features innovative companies and business models. He has also founded a mobile app development company and authored a book on the competitive landscape of mobile applications.
Unique Fact: John hosts a bi-weekly podcast that explores groundbreaking companies, products, and services.
Read the full overview →They prefer to be the ones controlling the conversation or defining the terms. They take a lot of pride in personal achievements. More than the product, they care about the impact of the product.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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