John Kivit

Sharpshooter
DISC Type : CD

Producer at Innoshow

’s-Hertogenbosch, North Brabant, Netherlands

Overview

John Kivit is the founder of Multiscope, a market research firm that leverages insights from vast consumer and B2B panels to guide brands. An entrepreneur with a degree in Commercial Economics, people often describe him as creative, innovative, and direct.

He is deeply involved in the world of innovation, producing the "Innoshow" podcast, which features innovative companies and business models. He has also founded a mobile app development company and authored a book on the competitive landscape of mobile applications.

Unique Fact: John hosts a bi-weekly podcast that explores groundbreaking companies, products, and services.

Personality Overview

Rigorous & Demanding

ROI Driven

Thorough Evaluator

They prefer to be the ones controlling the conversation or defining the terms.  They take a lot of pride in personal achievements. More than the product, they care about the impact of the product.

Topics They Care About

Market & Consumer Insights
His career is built on analyzing data from over 200, 000 people to understand market shifts and consumer behavior for major brands.
Business Innovation
He produces the 'Innoshow' podcast dedicated to innovative companies and organizes events for business leaders through Marketing Pioneers.
Future Housing Trends
He recently appeared on BNR Nieuwsradio to discuss major trends discovered in Multiscope's 'The Future of Living' report, such as shifts away from large cities.

Media Appearances

John has no verified media appearances

Work History

10-2023
Producer at Innoshow
10-2009 - 8-2014
Shareholder at Panelteam
4-2009 - 12-2011
Trainer (Nextmarketeer) at Lectric Internetopleidingen
12-2008 - 12-2018
Organizer at Marketing Pioneers
11-2008 - 12-2025
Founder at Shareforce

Education

1989 - 1994
HEAO - Commerciële Economie from Avans University of Applied Sciences
1983 - 1989
HAVO from Rodenborch College

More Information

Social Presence :

Prographics :

Exp : 20 Location : ’s-Hertogenbosch, North Brabant, Netherlands Job Level : N/A Designation : Producer at Innoshow
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from John

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can John take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And John

Personality Compatibility


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