John L. Masserini

Enthusiast
DISC Type : i

Senior Digital Strategist at Dig & Dig

New York, New York, United States

Overview

John is a strategic digital marketing leader with over 6 years of experience driving growth for B2B startups in the SaaS and cybersecurity sectors. His expertise lies in developing integrated SEO and content strategies for technical buyers. Colleagues describe him as exceptionally sharp and hard-working.

Based on his interests in major news outlets, John appears to follow global news and media. He values industry collaboration and knowledge-sharing, actively participating in professional conferences to stay current on emerging trends and connect with peers.

He believes that while SEO itself isnt dying, dedicated SEO job titles might be, as the role increasingly demands a broader, more integrated skill set.

Personality Overview

Story Driven

Amiable & Agreeable

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Future of SEO
He actively discusses how generative AI is creating a "new era of AI search" and believes the traditional SEO role must evolve beyond just keywords and technical fixes.
B2B Content Strategy
He specializes in creating SEO-driven content strategies, including blogs and educational materials, that are tailored to the technical buyer's journey in the SaaS industry.
Integrated Marketing
His professional focus is on combining SEO, SEM, PPC, and content marketing to create cohesive campaigns that drive brand awareness and lead generation.

Media Appearances

John has no verified media appearances

Work History

1-2026
Senior Digital Strategist at Dig & Dig
10-2023 - 4-2025
Senior Digital Strategist at Look Left Marketing
2-2022 - 10-2023
Media and Digital Strategist at Look Left Marketing
2-2020 - 2-2022
Media and Social Specialist at Look Left Marketing
11-2018 - 2-2020
Marketing Coordinator at Look Left Marketing

Education

2012 - 5-2016
Bachelor's degree from Belmont University
2012 - 5-2016
Bachelor of Business Administration (B.B.A.) from Belmont University - Mike Curb College of Entertainment and Music Business

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York, New York, United States Job Level : Junior Designation : Senior Digital Strategist at Dig & Dig
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Insights For Selling To John L.

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John L. is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from John L.

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will John L. move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can John L. take some risk or not?

  • They can take some low-probability risks if needed.

You And John L.

Personality Compatibility


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