John Lessard in

John Lessard

Senior Director Business Development at Virtual, Inc.
📍 Townsend, Massachusetts, United States

John is a proven sales leader with over 25 years of experience in self-employment and association management. As Senior Director of Business Development at Virtual, Inc. , he focuses on building lasting revenue streams and client relationships. He holds a Bachelor of Arts from Brandeis University.

Outside of work, John is a dedicated family man who considers his wife and three children the center of his universe. His interests include storytelling, which is supported by his screenwriting certificate from Emerson College, and he enjoys hands-on activities like yardwork and building stone walls.

Unique fact: Johns hidden talent is building stone walls, viewing it as a puzzle where every rock has a home.

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Experience
24 Years
Current Role
Senior Director Business Development
Job Level
Senior
Location
Townsend, Massachusetts, United States
Personality Overview
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Priorities

Topics John cares about

Association Growth
His role at Virtual, Inc. is dedicated to helping organizations build sustainable value, grow revenue, and strengthen relationships with their members.
Entrepreneurship
He has a long history of self-employment, having successfully run his own multi-unit retail gifting franchise, Cookies by Design, for 18 years before rejoining Virtual, Inc.
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Career

Work history

6-2024
Senior Director Business Development
Virtual, Inc.
8-2019 - 6-2024
Managing Director
Virtual, Inc.
1-2002 - 12-2019
Business Owner
Cookies by Design
In the press

Media appearances

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Education
9-1991 - 5-1995
Bachelor of Arts - BA
Brandeis University
9-2000 - 5-2001
Screenwriting Certificate Program
Emerson College
Social presence
in

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